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BRAZEN WEEKLY DIGITAL PRESCRIPTION – 14 MAY 2010

Friday, May 14th, 2010

Searching for the World Wide Web’s hottest trends, keenest insight and most cunning digital PR and social media campaigns, here is your weekly Digital Prescription:

CASE STUDY – Honda
When it comes to crowd-sourcing, the Live Every Litre campaign by Honda is top of its game. Honda say; ‘We wanted this to be a co-created, crowd-sourced, multilingual documentary – the first of its kind. And we wanted the stars of the film to be real people. So we asked the whole of Europe to get involved and share their dream journeys with us.’ This campaign has everything, use it as a benchmark.

CASE STUDY – Hi-Tec
OK…so it’s a fake. But that’s not the point – it’s the brand synergy that counts. So how do you demonstrate your water-proof trainers? By making them walk on water of course. And how do you promote this to your audience? With an ENTERTAINING viral of course…

CASE STUDY – Chile FC
So how does Chile prepare for the World Cup? By creating the country’s first footballing saint of course – Marcelo Bielsa. And what better way to honour him by asking citizens to light 100,000 virtual candles and create a miracle! Perhaps England should do the same by asking fans to take 100,000 virtual penalties?

CASE STUDY – AC/DC
So what’s the next big thing in experiential marketing? Projection mapping is hot on the agenda and this example by Sony for AC/DC’s partnership with Iron Man is superb. You’ll never look at Rochester Castle in the same light ever again…literally!

AND FINALLY…Berghs School of Communication
Don’t tell Ashton! That’s what students from Berghs School of Communication are saying in this innovative piece of live Twitter artwork. Move over Mona Lisa, the Twitter community are the stars now!

By Graeme Anthony, Brazen’s Digital Doctor

Tags: activity, Brazen, Brazen PR, Brazen World, campaign, Consumer PR, Consumer Public Relations, digital doctor, digital PR, doctor digital, graeme anthony, Manchester Public Relations, online PR, Public Relations consultancy, Social Media
Posted in Brazen Digital, Brazen PR, Social Media, digital PR | No Comments »

BRAZEN WEEKLY DIGITAL PRESCRIPTION – 07 MAY 2010

Friday, May 7th, 2010

Searching for the World Wide Web’s hottest trends, keenest insight and most cunning digital PR and social media campaigns, here is your weekly Digital Prescription:

INSIGHT – UK politics
Whether the outcome left you jumping for joy or weeping over your breakfast, it was positive to see queues at polling stations up and down the country and our younger generation taking an active interest in British politics. Social media and the digital sphere is thought to be the driving force behind its revival.

CASE STUDY – Umbro
This week saw Man City take on Spurs for the battle of 4th place and also Umbro attempt to break the record for the most people ‘checked-in’ to one single Foursquare venue. Unfortunately the record wasn’t broken but full marks to Umbro for experimenting with new social media platforms.

CASE STUDY – Google
What’s the fastest; Google Chrome, explosives, electricity or sound? Let’s find out with this latest video released by the search engine giant. Entertainment, intrigue and slow motion HD…hit written all over it.

CASE STUDY – Peugeot
The French car maker suggests that you don’t choose its latest creation, the RCZ, but in a role reversal – the car chooses you. How does the car choose you you ask? With a classified ad of yourself of course.

AND FINALLY…Nokia
Nokia…the masters of creating a digital spectacle in the real world. Need we say more?

By Graeme Anthony, Brazen’s Digital Doctor

BRAZEN WEEKLY DIGITAL PRESCRIPTION – 30 APRIL 2010

Friday, April 30th, 2010

Searching for the World Wide Web’s hottest trends, keenest insight and most cunning digital PR and social media campaigns, here is your weekly Digital Prescription:

CASE STUDY – Iron Man 2
Appealing to the geek inside everyone, this clever use of augmented reality allows the user to actually become Iron Man. Who wouldn’t like that?

CASE STUDY – Heineken
Yes we reference Heineken quite a lot but that’s because they do amazing work. Their latest viral mocks our obsession with talent shows but with its own Heineken inspired twist.

CASE STUDY – Splinter Cell
See exactly how computer game publisher Ubisoft launched their latest title, Splinter Cell: Conviction, by breaking down the barriers between the real and virtual world.

CASE STUDY – Cadbury
We all remember the classic ‘Jim’ll Fix It’ clip involving the rollercoaster, a group of scouts, lunch and copious amounts of G-force right? Well here is Cadbury’s attempt to recreate the magic with their Cadbury Flake 99 Challenge.

AND FINALLY…Ann Summers
Who said search marketing is boring? Spicing things up in the world of online advertising, Ann Summers’ latest campaign uses Google Adwords and a number of clever risque political puns to capture traffic from one of the UK’s most searched for terms – the UK election.

By Graeme Anthony, Brazen’s Digital Doctor

BRAZEN WEEKLY DIGITAL PRESCRIPTION – 23 APRIL 2010

Friday, April 23rd, 2010

Searching for the World Wide Web’s hottest trends, keenest insight and most cunning digital PR and social media campaigns, here is your weekly Digital Prescription:

PREVIEW – SAScon
A final reminder that SAScon (Search, Analytics and Social Media Conference) is on next week – Wednesday 28 April at Manchester’s Bridgewater Hall. SAScon will be the UK’s leading Search Marketing conference and speakers will include many of the world’s experts in search engine optimization (SEO), analytics and social media marketing. Not to be missed…

INSIGHT – Facebook
First it was Bing and now Facebook has revealed its plans to take on the might that is Google. Announced by the company’s founder, Mark Zuckerberg, at its developer conference, Facebook firmly believes that the internet’s future lies in friendship and online identity – an area which the social network feels it owns. Expect to see a lot of changes as the Facebook platform gets rolled out across the online realm.

CASE STUDY – Tefal
Pop-up shops, exhibitions, restaurants and now cafes are all the rage and Tefal’s ‘Greaseless Spoon’ is no exception. Complimenting an excellent news generating stunt with social media, Tefal are giving away food for free as long as customers book via their Facebook page. Let the mass syndication begin…

CASE STUDY – Levi’s
We’ve already touched on Facebook’s plans for digital domination and here’s a preview of exactly what they mean with Levi’s attempting to make shopping more social, more personal and more fun.

AND FINALLY…Spitfire
With patriotism running at an all time high due to the election and forthcoming St George’s Day, Spitfire Ale has released their version of ‘The Bottle of Britain’. Playing to the brand’s strengths, their intro video sees Britain’s Spitfire aces halt the advancement of Hitler’s ‘German Aryan beer’.

By Graeme Anthony, Brazen’s Digital Doctor

THE HISTORY OF SOCIAL MEDIA GAFFES HAS A NEW ANTI-HERO – NESTLE & FACEBOOK

Friday, March 19th, 2010

In ten years time, when we have a tangible appreciation of what social media really is, this day will go down in history as Nestle Day.

The multi-national confectionery company has been taught a lesson today, one that may not prove to be so sweet for its social media monitor once the board discovers exactly the kind of dialogue he or she has been having with ‘fans’ of the firm’s Facebook page.

Here’s how to go from ‘engaging conversation with consumers’ to worldwide scorn in five sentences, the Nestle way.

Nestle’s Facebook page started today with this simple, but inherently idiotic, status update.

“To repeat: we welcome your comments, but please don’t post using an altered version of any of our logos as your profile pic – they will be deleted.”

And the Chinese Whisper of social media commentary immediately turned into a howl of derision that echoed, rapidly, around the world.

The first to comment was Nestle friend Paul Griffin. He offered a little timely and gentle advice to the Nestle executive pushing the company’s Facebook buttons.

“Social Media is about embracing your market, engaging and having a conversation rather than preaching.”

So what would you do next?

Well, you’d probably not say what the, by now clearly irritated, Nestle pen-pusher said:

“Thanks for the lesson in manners. Consider yourself embraced. But it’s our page, we set the rules, it was ever thus.”

All of a sudden the world began to pay attention, but not for the reasons Nestle would have liked I’m guessing.

But not to be outdone the company’s Facebook clerk had clearly smelled blood and wanted to set out his, and by default, Nestle’s position with a little more clarity.

“You have freedom of speech and expression. Here, there are some rules we set. As in almost any other forum. It’s to keep things clear.”

It’s not exactly the spirit of engagement anyone with even the most casual of social media knowledge-bases would recognise or recommend is it?

The monumental social media gaffe is now being PDF’d around the globe and discussed on forums covering everything from videogames to politics as well as every established social media site on the web.

We won’t truly know the value of this PR disaster for many months but, right now, in the bright sunlight of this Friday morning the words ‘paddle’ and ‘shit-creek’ come readily to mind.

By Adam Moss, Brazen News Editor

Tags: Brazen, Brazen PR, Brazen World, Consumer PR, Consumer Public Relations, disaster, facebook, Manchester Public Relations, nestle, Nestle Facebook, Nestle Fanpage, Public Relations consultancy, Social Media
Posted in News | 3 Comments »

HOW SOCIABLE IS SOCIAL MEDIA?

Sunday, February 7th, 2010

Victoria is… starting to think in Facebook statuses.

Seriously, I actually have a ‘status dialogue’ going in my head as I walk to Brazen every morning.

Diagnosis? Socialmediaitis.

Yes, the personality disorder of the noughties and teenies. A disease that prevents the afflicted from putting down their iPhone, BlackBerry or Nexus Social for a second for fear of missing some crucial tweet or status update.

Social media sites have been around for years and continue to grow at an astonishing rate. This means ta-ra tangible RSVPs. RIP Dear John letters. Now we click ‘Not attending’ on Facebook and change our ‘relationship status’ to single if we’re fed up of our current beau (or belle). They’ll soon get the message. And if they don’t, a gentle de-friend will do the trick.

No wonder we are addicted. Social media is a marvelous mask to hide us from awkward social situations.

Of course it is much more than that too – an amazing platform for sharing information, a great way to communicate and, importantly to me, a great PR tool. It pushes us to break down our creative barriers and provides us with new channels to reach target audiences.

But, our beloved digital natives should beware: talking will never go out of fashion and is great for relationship building. And you never know, you might need it for a job interview one day, providing the twinterview doesn’t progress that far. And maybe you’ll get married, that’s more than clicking ‘married’ on Facebook… it’s an actual thing.

Victoria is… wondering how to cut my blog down to 140 characters so I can tweet it. #theend

By Victoria Barker, Senior Account Director

Tags: Brazen, Brazen PR, Brazen World, Consumer PR, Consumer Public Relations, digital PR, facebook, Manchester Public Relations, online PR, Public Relations consultancy, Social Media
Posted in Brazen Digital, digital PR | No Comments »

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