
At the risk of sounding like I never get out of bed, I spent this week in bed with the lovely (and leggy!) Lisa Snowdon. And as much as I’d like to say it was just two friends ‘hanging out’, I was actually working.
We chose Lisa Snowdon as the face of Silentnight’s NEW ‘Miracoil Body Beautiful Beds’ – beds that are so high-tech they keep your body fully hydrated and your spine perfectly aligned while you sleep, so you wake up looking just like Lisa (OK well maybe not exactly, but they do help prevent bags under the eyes and sallow-looking skin).
I have to say, I was a little dubious about meeting her. After all she’s a top model with legs as long as me, a radio presenter, a judge on Britain’s Next Top Model and probably most notoriously famed for bedding the original Hollywood heartthrob, George Clooney. The only thing I took comfort in was the fact that she’s a northern lass from Stockport (or so Sally our media evaluator told me!) The look of confusion that swept over her face was shortly followed by a look of embarrassment on mine (thanks Sal!) – thankfully, Lisa (from Herts) thought it was hilarious…
Arriving (on time) wearing jeans and a t-shirt, she oozed sex appeal without being unattainable. This was set to be the start of a great day. Out of hair & make-up and straight into a crisp-white sheet for shooting – to think some people fork out fortunes on fashion and here Lisa is, wrapped in just a bed sheet looking more glamorous than some of the glitterati on the red carpet!
But not only was she beautiful, she was a pleasure to work with. All credit to her, despite being out at an awards ceremony the night before and up at the crack of dawn for her breakfast show, she remained professional, enthusiastic and friendly right up to 6pm when the shoot wrapped.
And she proved her weight in gold if you look at the subsequent coverage (we stormed the nationals including The Sun, Daily Mail, Sunday Mirror, Daily Star, OK! Sky News).
So, one question… bet your kicking yourself now aren’t you, Mr Clooney?!
By Sasha Blake, Account Director

