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Posts Tagged ‘Silentnight’

In Bed With Lisa Snowdon…

Wednesday, April 8th, 2009

At the risk of sounding like I never get out of bed, I spent this week in bed with the lovely (and leggy!) Lisa Snowdon. And as much as I’d like to say it was just two friends ‘hanging out’, I was actually working.

We chose Lisa Snowdon as the face of Silentnight’s NEW ‘Miracoil Body Beautiful Beds’ – beds that are so high-tech they keep your body fully hydrated and your spine perfectly aligned while you sleep, so you wake up looking just like Lisa (OK well maybe not exactly, but they do help prevent bags under the eyes and sallow-looking skin).

I have to say, I was a little dubious about meeting her. After all she’s a top model with legs as long as me, a radio presenter, a judge on Britain’s Next Top Model and probably most notoriously famed for bedding the original Hollywood heartthrob, George Clooney. The only thing I took comfort in was the fact that she’s a northern lass from Stockport (or so Sally our media evaluator told me!) The look of confusion that swept over her face was shortly followed by a look of embarrassment on mine (thanks Sal!) – thankfully, Lisa (from Herts) thought it was hilarious…

Arriving (on time) wearing jeans and a t-shirt, she oozed sex appeal without being unattainable. This was set to be the start of a great day. Out of hair & make-up and straight into a crisp-white sheet for shooting – to think some people fork out fortunes on fashion and here Lisa is, wrapped in just a bed sheet looking more glamorous than some of the glitterati on the red carpet!

But not only was she beautiful, she was a pleasure to work with. All credit to her, despite being out at an awards ceremony the night before and up at the crack of dawn for her breakfast show, she remained professional, enthusiastic and friendly right up to 6pm when the shoot wrapped.

And she proved her weight in gold if you look at the subsequent coverage (we stormed the nationals including The Sun, Daily Mail, Sunday Mirror, Daily Star, OK! Sky News).

So, one question… bet your kicking yourself now aren’t you, Mr Clooney?!

By Sasha Blake, Account Director

What a funny morning it’s been…

Thursday, April 2nd, 2009

I arrived at work, happy as ever! Proceeded to the kitchen to fill my bowl full of little o’s and I retired to my desk.

I have my first spoonful and read an e-mail from Sarah Ayton. One of the three blondes in a boat, who won gold at the Beijing Olympics. I approached her earlier on this week to offer her one of the new innergetic latex beds from Silentnight. As an athlete and an expecting mother I figured she would need a bed that is proven to reduce the amount of energy used whilst a person sleeps by up to 50%

She e-mailed to say her and her husband were very excited about receiving their bed and thanked Brazen for all our hard work.

Second spoonful of cheerio’s and I get my second e-mail from a gold medal Olympic athlete. Pippa Wilson also replied to my e-mail regarding the Silentnight innergetic latex beds. She wrote, “I really believe getting a good night’s sleep makes a difference to your everyday performance and is surprisingly difficult for some people to achieve, so your help with this will have a direct impact on my ability to win again in 2012!”

After finishing my e-mails I began a news sell in for Blanx Whitening Toothpaste. The release was about how we are now fed-up of dating shallow beauties and are looking for a partner with a huge personality, in a skilled profession from a nice family.

My first call with the Sunday Mirror turned out to be quite interesting. He said “You sound very chirpy for a Friday Morning”. To which I responded “Really? It must have been my cheerio’s this morning!”

I’m quite excited for what the rest of the day will bring!

By Vanessa Lee, Account Executive

In Bed With Sasha…

Wednesday, March 4th, 2009

This week I’ve found it very hard to get out of bed. No, I’m not hung over and definitely not depressed. I’m actually feeling pretty good after widespread coverage for my Silentnight news story about Brits’ Bad Bed Habits ( Daily Mail, Daily Express and Channel 4 online).

We’d originally planned to do a story about how sleeping together before marriage can save relationships but it turns out that’s not true – damn opinion polls! The research indicated that Brits are so badly behaved in bed that some relationships are doomed to fail and unfortunately (or fortunately if you think of the subsequent success) for us that meant we had to change the angle of the story. And fast.

OK so this story might have been done before but put a new spin on it and look what happens! Playing regions off against each other has secured us mass regional coverage and pinpointing which celebrities might suffer from various bad bed habits was a surefire way to get noticed in the nationals.

Did you know 20 something Geordie lasses like Cheryl Cole are Britain’s biggest sleep walkers? Let’s just hope she’s an exception to the rule. Wouldn’t want her sleep walking off the top of Mount Kilamanjaro… Now there’s a headline!

Thankfully for my partner, he’s very well-behaved in bed (I don’t take well to being bashed in my sleep.) But are His & Hers bedrooms really the future of successful relationships?

By Sasha Blake, Account Director

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