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Posts Tagged ‘News’

WE MUST SEEK OUT ALIEN LIFE, BUT UNDER NO CIRCUMSTANCES MUST WE LIFT A FINGER TO DO SO

Wednesday, December 1st, 2010

alien

Nearly half of the UK believes in aliens and eight out of 10 of us say cancer is the disease which most needs a vaccine, a poll by the British Royal Society has revealed.

The Royal Society, celebrating its 350th birthday this month, found that 66% of us say that disease control and eradication should be a top priority for science.

And more than half said they would like science to enable them to extend their lifespan. No surprise there then.

The poll makes great reading but is stacked with the kind of inconsistencies that make the British seem just, well, a bit dazed and confused to the rest of the modern world.

Royal Society President Martin Rees said: “Science is an unending quest for understanding and over the coming 350 years our appetite for discovery could see us develop a cure for cancer, a solution to climate change, and even discover extra-terrestrial life.”

After we’ve sorted cancer, preventing HIV/AIDS is seen as the most important disease for science to crack with malaria close behind. All stirring and important stuff, no doubt.

But it is the section of the poll that deals with aliens where the inconsistencies of public opinion start to seriously fray around the seams.

Get this – nearly half of people in Britain believe in the existence of aliens, according to the poll.

More than a third of think scientists should be actively searching for and attempting to make contact with aliens. Yet fewer than one in 10 people believe that space exploration should be a top priority for the scientific community.

Err, sorry. Run that by me again. Just one more time.

We believe they are out there. We think we should be doing more to find them but we mustn’t make it a priority for science.

So how are we going to find them then? Wait till little green men fall out of the sky into our shopping centres? Plant some space dust in a conservatory and grow an alien tree?

They’re hardly likely to be lurking under are settees are they?

We either want to find them or we don’t. Simple. Make your bloody minds up.

As the curtain falls on the 350th anniversary year, the Royal Society is publishing “Science sees further,” a new report examining the most pressing issues facing the world today and asks what the future of science will hold.

Launched this week, it includes chapters on whether we are alone in the universe, how we can manage the increasing demands on our planet’s resources, and whether science can save the lives of millions with new vaccines.

There’s no chapter on stupidity being related to being British though.

By Adam Moss, News Editor

AMERICA TURNS ITS BACK ON PRINT MEDIA – HOW LONG TILL THE UK FOLLOWS AND GETS MOST OF ITS NEWS ONLINE?

Monday, March 1st, 2010

Online news has become more popular than reading newspapers in America, according to a new study.

Only TV news broadcasts are more popular than online news sites among news ‘grazers’ now, the acclaimed Pew Research Center has claimed.

“News awareness is becoming an anytime, anywhere, any device activity for those who want to stay informed,” it said.
It has been coming for some time though hasn’t it?

And not just in the USA, where online news is officially now more popular than news in the traditional printed media.

The writing is not just on the wall for traditional newspapers these days, it is also on the internet – or it should be if it wants to get the biggest possible audience.

Newspapers in both the US and the UK have been going through a few years of well-documented financial difficulties, leading many to close, others to be sold off and many to examine charging for their news online.

It is news aggregators like Google News and AOL which are the most commonly used, along with the BBC website in the UK and the CNN version in the USA.

In th American poll 61% said they got their news online on a typical day, compared with 78% from local news channels and 71% from a national TV network such as NBC or cable channels such as CNN or Fox News.

Fifty-four per cent said they listened to radio news programmes at home or in the car.

More than nine out of 10 people in America use more than one method to get news, and 57% consult between two and five websites as part of their news gathering, the survey found.

Is it any surprise with so many different, easily accessible and, for the moment, free of charge news websites out there that traditional print media is crumbling?

The big question for us is how long will it take for the UK to follow suit?

If our record of following the American lead on pretty much everything else is any measure we should be looking at online news ‘outnewsing’ print media by the end of this year or early in 2011.

And while 2012 might not bring us the Mayan prophecy of doom and apocalypse it could well spell the end of days in the UK for newspapers as we know them.

The routine of Sunday papers and coffee at the breakfast table aside, with the coming of the iPad, a host of other fun-sized PC Tablets and the depleted public ‘trust’ in the stability of established print media, it is now very much a question of ‘when’ not ‘if’ any more.

By Adam Moss, Brazen News Editor

OLD BANGERS AND BANGING TUNES CREATE THE PERFECT MARKETING MIX FOR HYUNDAI’S CONSUMER PR

Friday, August 7th, 2009
So you need an event with the wow factor?

Well ‘events’ these days are more than just organising an awards ceremony or doing some on-street sampling. Which are still really important and play their parts I have to say – but what about bringing brands to life in the digital world? Well we think that’s worthy of an ‘event’ too – albeit virtually.

At Brazen Productions we produce both traditional and digital events, creating engaging content on and offline, as well as building sets, producing music videos and much much more.

So I’d like to tell you more about what we produced for Brazen client, Hyundai, with a cutting edge piece of online engagement that is far more than ‘an event’.

In a time of media doom and gloom, especially in the retail and car industries it is really encouraging to be hearing such positive things from a client who is really motoring through at the moment.

With tweets about Sierras, Maestros and various other old classics (or bangers depending on your take) I have to say for a while I wondered if the stress of the credit crunch has finally got too much and Tom Barnard at Hyundai had forgotten where he was working!  But no it turned out that he and his team in the press office had actually acquired a very interesting new fleet of press cars to help them raise awareness of the government’s new scrappage scheme.

From the very second the opportunity to get £2,000 off the cost of a new car was launched the Hyundai PR team were working hard to offer the great motoring public some of the best deals on the market, and even sell some cars with it.

And that they have done…today revealing that the i10, the perfect scrappage scheme model, has made it into the top ten of the UK car sales chart, a first for the manufacturer.  The Korean company’s i10 has been such as massive hit with British buyers that over 3084 have found good homes in the last month alone.  The car is actually number one for Brits taking advantage of the scheme.  Hardly surprising when they bagged themselves a good ten minutes of branding on the Channel 4 news last night!

I am working with Tom on a very different consumer PR project called 30beats.  We teamed up with the award-winning ‘search geeks’ at Manchester agency PushON to build a bespoke website where car fans can make beautiful music with the car brand of the moment.

The website offers a nifty scroll bar of downloadable car sounds from the obvious horn to the rather exciting whoosh of the boot hydraulics – definitely my favourite of the sounds we recorded in our day at the Pie Factory in Salford’s Media City.  The challenge of the site is to make your own track using this varied range of sounds and mix to a video of your making…It a creative challenge sure to offer some varied responses.  We cannot wait to hear the entries as they come in.

For an idea of things to come check out our very own pop video shot with Manchester favourite, Krysko, before he began his gruelling schedule at this year’s award-winning club night the Warehouse Project.  Maybe we will even see clubbers raving to his mechanic mash-up in disused carpark late on a Saturday night soon?  Stranger things have caught on – glow sticks and pipe cleaners for example…

For more information about what Brazen Productions can do for you and your brand visit our world.

By Daisy Whitehouse, Head of Brazen Productions