In a time of media doom and gloom, especially in the retail and car industries it is really encouraging to be hearing such positive things from a client who is really motoring through at the moment.
With tweets about Sierras, Maestros and various other old classics (or bangers depending on your take) I have to say for a while I wondered if the stress of the credit crunch has finally got too much and Tom Barnard at Hyundai had forgotten where he was working! But no it turned out that he and his team in the press office had actually acquired a very interesting new fleet of press cars to help them raise awareness of the government’s new scrappage scheme.
From the very second the opportunity to get £2,000 off the cost of a new car was launched the Hyundai PR team were working hard to offer the great motoring public some of the best deals on the market, and even sell some cars with it.
And that they have done…today revealing that the i10, the perfect scrappage scheme model, has made it into the top ten of the UK car sales chart, a first for the manufacturer. The Korean company’s i10 has been such as massive hit with British buyers that over 3084 have found good homes in the last month alone. The car is actually number one for Brits taking advantage of the scheme. Hardly surprising when they bagged themselves a good ten minutes of branding on the Channel 4 news last night!
I am working with Tom on a very different consumer PR project called 30beats. We teamed up with the award-winning ‘search geeks’ at Manchester agency PushON to build a bespoke website where car fans can make beautiful music with the car brand of the moment.
The website offers a nifty scroll bar of downloadable car sounds from the obvious horn to the rather exciting whoosh of the boot hydraulics – definitely my favourite of the sounds we recorded in our day at the Pie Factory in Salford’s Media City. The challenge of the site is to make your own track using this varied range of sounds and mix to a video of your making…It a creative challenge sure to offer some varied responses. We cannot wait to hear the entries as they come in.
For an idea of things to come check out our very own pop video shot with Manchester favourite, Krysko, before he began his gruelling schedule at this year’s award-winning club night the Warehouse Project. Maybe we will even see clubbers raving to his mechanic mash-up in disused carpark late on a Saturday night soon? Stranger things have caught on – glow sticks and pipe cleaners for example…
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By Daisy Whitehouse, Head of Brazen Productions