No, I’ve not turned into a bigot but last week I had the pleasure of meeting Gizzi Erskine who we’ve just signed for yet another big Brazen consumer PR campaign.
Gizzi describes herself as a food writer, stylist, television presenter and not to forget a damn good chef. Best known for being one of the presenters on Channel 4′s Cook Yourself Thin…I can only really illustrate Gizzi as an English rose within the celebrity chef circles.
Youthful elegance mixed with extracts of coolness and confidence all topped off with sprinkles of kitsch-punk and drop-dead gorgeous looks…this is the perfect recipe for one lady rising faster than a loaf of bread!
But don’t be fooled that Gizzi is just ‘another celeb chef’ for she is determined to break the culinary boundaries of pomposity and pretension within what she sees as an aging and male dominated industry.
And she has a point. The loudmouths of the world often claim that ‘the woman’s place is in the kitchen’. And I suppose these stereotypes have been generated from yesteryear’s domestic goddesses.
So after all those years of being ‘chained to the oven’, why is it that post-women’s empowerment, the UK’s most famous chefs are all mainly men? Gordon, Jamie, Heston, Hugh, Ainsley, etc, etc….the list goes on.
Ok, you can argue that the likes of Delia and Nigella are on par in terms of fame, fortune and culinary skills but where does the future lie? With today’s media advancements, Gizzi is set about revolutionising the virtual-kitchen and promoting cookery to the Myspace Generation and Digital Inhabitants.
This is where Gizzi comes into her own, she’s a breath of fresh air within a stale and smokey kitchen. Two things are for sure. The first being this girl is destined for big things and the second…I can’t wait to taste her food!
By Graeme Anthony, Account Manager