Brazen Babble

Searching for the World Wide Web’s hottest trends, keenest insight and most cunning digital PR and social media campaigns, here is your weekly Digital Prescription:

INSIGHT – Online News
For many months Rupert Murdoch, owner of News International, has been flexing his media muscle against the likes of Google in a fight over the freedom of news content online. This week saw less words and more action from the media mogul as The Times and Sunday Times relaunched online to encompass Murdoch’s paywall structure. Would you pay £1 per day for access to The Times online? Is this the evolving face of Fleet Street?

INSIGHT – Online Newspapers
Online national news coverage isn’t as worthy as print coverage right? Rubbish! The latest figures released by ABCe highlights the Mail as the nation’s most viewed national website, hitting an astonishing landmark figure of 40m monthly unique users. Now tell me online coverage isn’t important!

CASE STUDY – Nike
The sportswear giant has broken its own record for the biggest audience in the first week of a campaign with its latest “write the future” video. Securing an amazing 7.8m hits within seven days, it seems online is wiping the floor with both print and TV. How’s Spotify doing dare I ask?

CASE STUDY – Dyson
A few weeks back I showed you how Hi-Tech demonstrated their new waterproof trainers superbly by running on water. This week – Dyson previews the power of their hoovers with….a balloon?!

AND FINALLY…Heineken
Another company to feature in the Digital Prescription regularly. Design your own shoes, T-shirts, cars, bikes, etc, etc…and now beer!

By Graeme Anthony, Brazen’s Digital Doctor

Searching for the World Wide Web’s hottest trends, keenest insight and most cunning digital PR and social media campaigns, here is your weekly Digital Prescription:

INSIGHT – Internet Usage
Latest research reveals Brits are spending 65% more time online than three years ago, equating to nearly one day a month online – need I say more…?

INSIGHT – Online Shopping
UK online shoppers spent more than £4.4bn in April, an increase of 13% year on year – need I say more…again?

CASE STUDY – Hyundai
What would you trade for a trip to the World Cup? That’s the question that Hyundai are asking fans to answer in their latest social media project. To support their sponsorship of the 2010 South African World Cup, the motoring giant is requesting users to upload videos describing what they’d swap in exchange for World Cup tickets, with the three most popular winning trips to South Africa plus match tickets.

CASE STUDY – Diesel
One week it’s Levi’s, the next it’s Diesel…it’s like these two companies are competing for digital domination. But who cares when they’re producing campaigns like this! This week – Diesel Cam, a world’s first store concept that allows customers to Facebook from their fitting rooms.

AND FINALLY…Fortnight Lingerie
If you’re feeling a little hot under the collar after this week’s glorious sunshine…I wouldn’t advise you watching this video produced by Fortnight Lingerie. Super Sexy CPR…it’ll certainly set pulses racing!

By Graeme Anthony, Brazen’s Digital Doctor

Searching for the World Wide Web’s hottest trends, keenest insight and most cunning digital PR and social media campaigns, here is your weekly Digital Prescription:

INSIGHT – UK politics
Whether the outcome left you jumping for joy or weeping over your breakfast, it was positive to see queues at polling stations up and down the country and our younger generation taking an active interest in British politics. Social media and the digital sphere is thought to be the driving force behind its revival.

CASE STUDY – Umbro
This week saw Man City take on Spurs for the battle of 4th place and also Umbro attempt to break the record for the most people ‘checked-in’ to one single Foursquare venue. Unfortunately the record wasn’t broken but full marks to Umbro for experimenting with new social media platforms.

CASE STUDY – Google
What’s the fastest; Google Chrome, explosives, electricity or sound? Let’s find out with this latest video released by the search engine giant. Entertainment, intrigue and slow motion HD…hit written all over it.

CASE STUDY – Peugeot
The French car maker suggests that you don’t choose its latest creation, the RCZ, but in a role reversal – the car chooses you. How does the car choose you you ask? With a classified ad of yourself of course.

AND FINALLY…Nokia
Nokia…the masters of creating a digital spectacle in the real world. Need we say more?

By Graeme Anthony, Brazen’s Digital Doctor

Searching for the World Wide Web’s hottest trends, keenest insight and most cunning digital PR and social media campaigns, here is your weekly Digital Prescription:

CASE STUDY – Iron Man 2
Appealing to the geek inside everyone, this clever use of augmented reality allows the user to actually become Iron Man. Who wouldn’t like that?

CASE STUDY – Heineken
Yes we reference Heineken quite a lot but that’s because they do amazing work. Their latest viral mocks our obsession with talent shows but with its own Heineken inspired twist.

CASE STUDY – Splinter Cell
See exactly how computer game publisher Ubisoft launched their latest title, Splinter Cell: Conviction, by breaking down the barriers between the real and virtual world.

CASE STUDY – Cadbury
We all remember the classic ‘Jim’ll Fix It’ clip involving the rollercoaster, a group of scouts, lunch and copious amounts of G-force right? Well here is Cadbury’s attempt to recreate the magic with their Cadbury Flake 99 Challenge.

AND FINALLY…Ann Summers
Who said search marketing is boring? Spicing things up in the world of online advertising, Ann Summers’ latest campaign uses Google Adwords and a number of clever risque political puns to capture traffic from one of the UK’s most searched for terms – the UK election.

By Graeme Anthony, Brazen’s Digital Doctor