This way to Brazen World

Posts Tagged ‘digital PR’

ONLY TWITS TWEET WHEN THEY’RE ANGRY

Monday, January 10th, 2011

THERE have been a few corking moments of pure idiocy highlighted by twits tweeting on Twitter while the red mist still clouds their vision.

The danger of posting a tweet without a few hours to restore calm should be obvious by now – who here hasn’t raged in the heat of the moment only to seriously regret it later.

It is one thing doing that in private but posting your angry rant on a global internet forum takes a special kind of fool to carry off.

Someone like Liverpool FC’s Ryan Babel maybe.


The Premiership midfielder has now apologised for posting a mocked up picture of referee Howard Webb wearing a Manchester United shirt on his Twitter page.

The Dutch international uploaded the image after Sunday’s 1-0 FA Cup third round defeat to United, where referee Webb awarded a first-minute penalty, and sent off Liverpool captain Steven Gerrard.

The Football Association confirmed they would be investigating the matter, as Babel also wrote: “And they call him one of the best referees? That’s a joke.”

The problem now is that Babel has extra luggage he has to carry around everywhere he goes – his rant will be preserved in twitter history and is unlikely to be forgotten during his career.

The imminent FA action against him is likely to be the tip of the iceberg.

We’ve all been guilty of anger-fuelled rants – it’s a very human condition, raging against what we perceive to be the unjust machine.

These days though, those rants are highly unlikely to be private affairs. I cringe at the number of ill-advised posts I see on Facebook and Twitter on a daily basis. And, invariably, the culprits are forced into a potentially humiliating and very public climbdown in the hours, days or weeks that follow.

Have we lost our ability to pause and think before hastily sounding off in public?

We used to fill our diaries with this kind of nonsense and hide them in a trunk under the bed.

So why, now, do we feel the need to hang them out in the shop window of global scrutiny.

Some things are best left unsaid.

By Adam Moss, Brazen News Editor

WE MUST SEEK OUT ALIEN LIFE, BUT UNDER NO CIRCUMSTANCES MUST WE LIFT A FINGER TO DO SO

Wednesday, December 1st, 2010

alien

Nearly half of the UK believes in aliens and eight out of 10 of us say cancer is the disease which most needs a vaccine, a poll by the British Royal Society has revealed.

The Royal Society, celebrating its 350th birthday this month, found that 66% of us say that disease control and eradication should be a top priority for science.

And more than half said they would like science to enable them to extend their lifespan. No surprise there then.

The poll makes great reading but is stacked with the kind of inconsistencies that make the British seem just, well, a bit dazed and confused to the rest of the modern world.

Royal Society President Martin Rees said: “Science is an unending quest for understanding and over the coming 350 years our appetite for discovery could see us develop a cure for cancer, a solution to climate change, and even discover extra-terrestrial life.”

After we’ve sorted cancer, preventing HIV/AIDS is seen as the most important disease for science to crack with malaria close behind. All stirring and important stuff, no doubt.

But it is the section of the poll that deals with aliens where the inconsistencies of public opinion start to seriously fray around the seams.

Get this – nearly half of people in Britain believe in the existence of aliens, according to the poll.

More than a third of think scientists should be actively searching for and attempting to make contact with aliens. Yet fewer than one in 10 people believe that space exploration should be a top priority for the scientific community.

Err, sorry. Run that by me again. Just one more time.

We believe they are out there. We think we should be doing more to find them but we mustn’t make it a priority for science.

So how are we going to find them then? Wait till little green men fall out of the sky into our shopping centres? Plant some space dust in a conservatory and grow an alien tree?

They’re hardly likely to be lurking under are settees are they?

We either want to find them or we don’t. Simple. Make your bloody minds up.

As the curtain falls on the 350th anniversary year, the Royal Society is publishing “Science sees further,” a new report examining the most pressing issues facing the world today and asks what the future of science will hold.

Launched this week, it includes chapters on whether we are alone in the universe, how we can manage the increasing demands on our planet’s resources, and whether science can save the lives of millions with new vaccines.

There’s no chapter on stupidity being related to being British though.

By Adam Moss, News Editor

SUPERHEROES IN MANCHESTER’S NORTHERN QUARTER – NEW HOLLYWOOD BLOCKBUSTER TURNS TO COTTONOPOLIS FOR ITS BACKDROP

Monday, September 27th, 2010

27 September 2010

Captain America

WALKING through Manchester’s Northern Quarter right now, you’d be forgiven for thinking the bad old days of Gunchester had reared their ugly head once more.

On Friday, as I strolled along Dale Street on my way into work, there was a huge sign proclaiming that guns and explosions would be heard throughout the day.

“That’s nice. At least they’re giving us a bit of warning. Seems like Manchester’s street gangs have a new-found conscience,” I mused for a second.

Clearly not.

This historic part of city centre Manchester – famed for being the centre of the fabric-trading world back in the day (thus its historic tag Cottonopolis) – has more in common with 1940s Manhattan than the modern, bustling capital of Northern café culture it has recently become.

So while Deansgate and the glassy new buildings of Spinningfields provide the city’s pinstripes, court-attending criminals and office-types uniformed in Next sales stock constant reflections of why and how they exist, Dale Street and the dark, Satanic mills of the Northern Quarter provide an altogether more nostalgic surrounding.

I can see why the Hollywood bigwigs like coming here. Take a look above street level – a little 45 degree look upwards while you’re walking to get a lunchtime buttie should do the trick – and you are transported back to a time when you were no-one without a fedora or flat cap.

Twelve feet above pavement level Manchester is a twin of war-era New York. It is, it seems, also much cheaper and easier to film here than in the Big Apple. That’s why they come.

As a proud Mancunian I really hope they take a little more than their fancy cameras and props home with them when they head back across the water to Tinsletown. Mancunians love this city. It has the grit of New York with an admirable sense of irony and humour on top.

Mancunians are fiercely proud of the Rainy City but they’re not afraid to have a little laugh at their own expense. That sense of balance is sadly missing in many of the hugely pompous sky-scraper lined streets of big cities around the world, New York especially. Our American visitors would do well to remember it is that exact quality that makes Manchester such a special place and not just a discounted stunt double for Manhattan.

By Adam Moss, News Editor

END IT LIKE BECKHAM – GOVERNMENT CUTS UNDERMINE UK FILM INDUSTRY

Tuesday, July 27th, 2010

July 27, 2010

The Department for Culture, Media and Sport is to axe the UK Film Council

The Department for Culture, Media and Sport is to axe the UK Film Council

WHERE will it all end?

Well, it seems like the cutting room floor will be the final stopping point for the UK Film Council.

The Council is to be axed as part of a cost-cutting drive by the Department for Culture, Media and Sport.

How typically English. Inject enough cash to finance an organisation which actually helps launch the careers of some of the UK’s best actors and directors and produces some of our most successful movies, then pull the rug out from underneath it.

Culture secretary Jeremy Hunt confirmed the move, which is part of a raft of DCMS cost-cutting measures that will see 16 public bodies merged, streamlined or got rid of altogether.

Mr Hunt said: “In the light of the current financial situation, and as part of our drive to increase openness and efficiency across Whitehall, it is the right time to look again at the role, size and scope of these organisations.”

The Film Council was founded in 2000 by the Labour government to develop and promote the British film industry.

The organisation has dished out some £160m into more than 900 films over the last 10 years, including Bend It Like Beckham, The Last King of Scotland and…err…StreetDance 3D.

Let’s forget StreetDance 3D for a moment shall we? We all make mistakes. Let’s look at the other two instead. Bend It Like Beckham grossed millions around the world as it topped box office charts and launched the career of one Keira Knightley. None too shoddy an affair I’m sure you’ll agree. The Last King of Scotland gave Shameless star James McAvoy one of his first leading movie roles and made him the Hollywood name he is today. Another hit then.

So, while everyone agrees that a successful British movie industry relies on producing a steady stream of quality new actors as well as encouraging new directors and, not to put too fine a point on it, actually making some real money, the moneymen inside the hallowed halls of Whitehall see the UK Film Council as an unnecessary expense.

How short-sighted. Another asset that makes Britain ‘Great’ is gone forever.

The movie business makes money for all the connected industries, be that catering, transport, toursim and bolsters the national economy. It’s not just filling the pockets of those directly involved. Do you believe for a minute that Hollywood would be such a mammoth tourist pull were it not for that fact that the global behemoth of the US movie industry is based there? Of course not. It would still be a sleepy little Californian village in the shadow of a big hill.

UK Film Council chairman Tim Bevan CBE said: “People will rightly look back on this announcement and say it was a big mistake, driven by short-term thinking and political expediency,” he said.

“British film, which is one of the UK’s more successful growth industries, deserves better.”

Exactly.

By Adam Moss, News Editor

BRAZEN WEEKLY DIGITAL PRESCRIPTION – 28 MAY 2010

Saturday, May 29th, 2010

Brazen PR

Searching for the World Wide Web’s hottest trends, keenest insight and most cunning digital PR and social media campaigns, here is your weekly Digital Prescription:

INSIGHT – Online News
For many months Rupert Murdoch, owner of News International, has been flexing his media muscle against the likes of Google in a fight over the freedom of news content online. This week saw less words and more action from the media mogul as The Times and Sunday Times relaunched online to encompass Murdoch’s paywall structure. Would you pay £1 per day for access to The Times online? Is this the evolving face of Fleet Street?

INSIGHT – Online Newspapers
Online national news coverage isn’t as worthy as print coverage right? Rubbish! The latest figures released by ABCe highlights the Mail as the nation’s most viewed national website, hitting an astonishing landmark figure of 40m monthly unique users. Now tell me online coverage isn’t important!

CASE STUDY – Nike
The sportswear giant has broken its own record for the biggest audience in the first week of a campaign with its latest “write the future” video. Securing an amazing 7.8m hits within seven days, it seems online is wiping the floor with both print and TV. How’s Spotify doing dare I ask?

CASE STUDY – Dyson
A few weeks back I showed you how Hi-Tech demonstrated their new waterproof trainers superbly by running on water. This week – Dyson previews the power of their hoovers with….a balloon?!

AND FINALLY…Heineken
Another company to feature in the Digital Prescription regularly. Design your own shoes, T-shirts, cars, bikes, etc, etc…and now beer!

By Graeme Anthony, Brazen’s Digital Doctor

BRAZEN WEEKLY DIGITAL PRESCRIPTION – 21 MAY 2010

Friday, May 21st, 2010

Brazen PR

Searching for the World Wide Web’s hottest trends, keenest insight and most cunning digital PR and social media campaigns, here is your weekly Digital Prescription:

INSIGHT – Internet Usage
Latest research reveals Brits are spending 65% more time online than three years ago, equating to nearly one day a month online – need I say more…?

INSIGHT – Online Shopping
UK online shoppers spent more than £4.4bn in April, an increase of 13% year on year – need I say more…again?

CASE STUDY – Hyundai
What would you trade for a trip to the World Cup? That’s the question that Hyundai are asking fans to answer in their latest social media project. To support their sponsorship of the 2010 South African World Cup, the motoring giant is requesting users to upload videos describing what they’d swap in exchange for World Cup tickets, with the three most popular winning trips to South Africa plus match tickets.

CASE STUDY – Diesel
One week it’s Levi’s, the next it’s Diesel…it’s like these two companies are competing for digital domination. But who cares when they’re producing campaigns like this! This week – Diesel Cam, a world’s first store concept that allows customers to Facebook from their fitting rooms.

AND FINALLY…Fortnight Lingerie
If you’re feeling a little hot under the collar after this week’s glorious sunshine…I wouldn’t advise you watching this video produced by Fortnight Lingerie. Super Sexy CPR…it’ll certainly set pulses racing!

By Graeme Anthony, Brazen’s Digital Doctor

BRAZEN WEEKLY DIGITAL PRESCRIPTION – 14 MAY 2010

Friday, May 14th, 2010

Brazen PR

Searching for the World Wide Web’s hottest trends, keenest insight and most cunning digital PR and social media campaigns, here is your weekly Digital Prescription:

CASE STUDY – Honda
When it comes to crowd-sourcing, the Live Every Litre campaign by Honda is top of its game. Honda say; ‘We wanted this to be a co-created, crowd-sourced, multilingual documentary – the first of its kind. And we wanted the stars of the film to be real people. So we asked the whole of Europe to get involved and share their dream journeys with us.’ This campaign has everything, use it as a benchmark.

CASE STUDY – Hi-Tec
OK…so it’s a fake. But that’s not the point – it’s the brand synergy that counts. So how do you demonstrate your water-proof trainers? By making them walk on water of course. And how do you promote this to your audience? With an ENTERTAINING viral of course…

CASE STUDY – Chile FC
So how does Chile prepare for the World Cup? By creating the country’s first footballing saint of course – Marcelo Bielsa. And what better way to honour him by asking citizens to light 100,000 virtual candles and create a miracle! Perhaps England should do the same by asking fans to take 100,000 virtual penalties?

CASE STUDY – AC/DC
So what’s the next big thing in experiential marketing? Projection mapping is hot on the agenda and this example by Sony for AC/DC’s partnership with Iron Man is superb. You’ll never look at Rochester Castle in the same light ever again…literally!

AND FINALLY…Berghs School of Communication
Don’t tell Ashton! That’s what students from Berghs School of Communication are saying in this innovative piece of live Twitter artwork. Move over Mona Lisa, the Twitter community are the stars now!

By Graeme Anthony, Brazen’s Digital Doctor

BRAZEN WEEKLY DIGITAL PRESCRIPTION – 07 MAY 2010

Friday, May 7th, 2010

Brazen PR

Searching for the World Wide Web’s hottest trends, keenest insight and most cunning digital PR and social media campaigns, here is your weekly Digital Prescription:

INSIGHT – UK politics
Whether the outcome left you jumping for joy or weeping over your breakfast, it was positive to see queues at polling stations up and down the country and our younger generation taking an active interest in British politics. Social media and the digital sphere is thought to be the driving force behind its revival.

CASE STUDY – Umbro
This week saw Man City take on Spurs for the battle of 4th place and also Umbro attempt to break the record for the most people ‘checked-in’ to one single Foursquare venue. Unfortunately the record wasn’t broken but full marks to Umbro for experimenting with new social media platforms.

CASE STUDY – Google
What’s the fastest; Google Chrome, explosives, electricity or sound? Let’s find out with this latest video released by the search engine giant. Entertainment, intrigue and slow motion HD…hit written all over it.

CASE STUDY – Peugeot
The French car maker suggests that you don’t choose its latest creation, the RCZ, but in a role reversal – the car chooses you. How does the car choose you you ask? With a classified ad of yourself of course.

AND FINALLY…Nokia
Nokia…the masters of creating a digital spectacle in the real world. Need we say more?

By Graeme Anthony, Brazen’s Digital Doctor

BRAZEN WEEKLY DIGITAL PRESCRIPTION – 30 APRIL 2010

Friday, April 30th, 2010

Brazen PR

Searching for the World Wide Web’s hottest trends, keenest insight and most cunning digital PR and social media campaigns, here is your weekly Digital Prescription:

CASE STUDY – Iron Man 2
Appealing to the geek inside everyone, this clever use of augmented reality allows the user to actually become Iron Man. Who wouldn’t like that?

CASE STUDY – Heineken
Yes we reference Heineken quite a lot but that’s because they do amazing work. Their latest viral mocks our obsession with talent shows but with its own Heineken inspired twist.

CASE STUDY – Splinter Cell
See exactly how computer game publisher Ubisoft launched their latest title, Splinter Cell: Conviction, by breaking down the barriers between the real and virtual world.

CASE STUDY – Cadbury
We all remember the classic ‘Jim’ll Fix It’ clip involving the rollercoaster, a group of scouts, lunch and copious amounts of G-force right? Well here is Cadbury’s attempt to recreate the magic with their Cadbury Flake 99 Challenge.

AND FINALLY…Ann Summers
Who said search marketing is boring? Spicing things up in the world of online advertising, Ann Summers’ latest campaign uses Google Adwords and a number of clever risque political puns to capture traffic from one of the UK’s most searched for terms – the UK election.

By Graeme Anthony, Brazen’s Digital Doctor

BRAZEN WEEKLY DIGITAL PRESCRIPTION – 23 APRIL 2010

Friday, April 23rd, 2010

Brazen PR

Searching for the World Wide Web’s hottest trends, keenest insight and most cunning digital PR and social media campaigns, here is your weekly Digital Prescription:

PREVIEW – SAScon
A final reminder that SAScon (Search, Analytics and Social Media Conference) is on next week – Wednesday 28 April at Manchester’s Bridgewater Hall. SAScon will be the UK’s leading Search Marketing conference and speakers will include many of the world’s experts in search engine optimization (SEO), analytics and social media marketing. Not to be missed…

INSIGHT – Facebook
First it was Bing and now Facebook has revealed its plans to take on the might that is Google. Announced by the company’s founder, Mark Zuckerberg, at its developer conference, Facebook firmly believes that the internet’s future lies in friendship and online identity – an area which the social network feels it owns. Expect to see a lot of changes as the Facebook platform gets rolled out across the online realm.

CASE STUDY – Tefal
Pop-up shops, exhibitions, restaurants and now cafes are all the rage and Tefal’s ‘Greaseless Spoon’ is no exception. Complimenting an excellent news generating stunt with social media, Tefal are giving away food for free as long as customers book via their Facebook page. Let the mass syndication begin…

CASE STUDY – Levi’s
We’ve already touched on Facebook’s plans for digital domination and here’s a preview of exactly what they mean with Levi’s attempting to make shopping more social, more personal and more fun.

AND FINALLY…Spitfire
With patriotism running at an all time high due to the election and forthcoming St George’s Day, Spitfire Ale has released their version of ‘The Bottle of Britain’. Playing to the brand’s strengths, their intro video sees Britain’s Spitfire aces halt the advancement of Hitler’s ‘German Aryan beer’.

By Graeme Anthony, Brazen’s Digital Doctor