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Posts Tagged ‘Brazen World’

SUPERHEROES IN MANCHESTER’S NORTHERN QUARTER – NEW HOLLYWOOD BLOCKBUSTER TURNS TO COTTONOPOLIS FOR ITS BACKDROP

Monday, September 27th, 2010

27 September 2010

Captain America

WALKING through Manchester’s Northern Quarter right now, you’d be forgiven for thinking the bad old days of Gunchester had reared their ugly head once more.

On Friday, as I strolled along Dale Street on my way into work, there was a huge sign proclaiming that guns and explosions would be heard throughout the day.

“That’s nice. At least they’re giving us a bit of warning. Seems like Manchester’s street gangs have a new-found conscience,” I mused for a second.

Clearly not.

This historic part of city centre Manchester – famed for being the centre of the fabric-trading world back in the day (thus its historic tag Cottonopolis) – has more in common with 1940s Manhattan than the modern, bustling capital of Northern café culture it has recently become.

So while Deansgate and the glassy new buildings of Spinningfields provide the city’s pinstripes, court-attending criminals and office-types uniformed in Next sales stock constant reflections of why and how they exist, Dale Street and the dark, Satanic mills of the Northern Quarter provide an altogether more nostalgic surrounding.

I can see why the Hollywood bigwigs like coming here. Take a look above street level – a little 45 degree look upwards while you’re walking to get a lunchtime buttie should do the trick – and you are transported back to a time when you were no-one without a fedora or flat cap.

Twelve feet above pavement level Manchester is a twin of war-era New York. It is, it seems, also much cheaper and easier to film here than in the Big Apple. That’s why they come.

As a proud Mancunian I really hope they take a little more than their fancy cameras and props home with them when they head back across the water to Tinsletown. Mancunians love this city. It has the grit of New York with an admirable sense of irony and humour on top.

Mancunians are fiercely proud of the Rainy City but they’re not afraid to have a little laugh at their own expense. That sense of balance is sadly missing in many of the hugely pompous sky-scraper lined streets of big cities around the world, New York especially. Our American visitors would do well to remember it is that exact quality that makes Manchester such a special place and not just a discounted stunt double for Manhattan.

By Adam Moss, News Editor

TERRY’S RALLYING CRY BACK FIRES

Monday, June 21st, 2010

IF ANY England footballer needs good PR right now, it’s John Terry.

You’d expect someone whose name is often prefixed, albeit often in jest, by England’s Brave (i.e. England’s Brave John Terry), to not only give their all for the cause, but also stand firmly behind their team-mates (unless their girlfriends are present, of course) and the manager of the England team.

Not this John, it seems.

What should an England captain, or even former England captain, do when the team’s back is against the wall and criticism is coming down on the beleaguered football giants like Manchester rain in autumn?

Tell you what John, why don’t you use a press conference in front of the world’s media to sew the seeds of a players’ revolt in the England camp and suggest to the massed journalists that Fabio’s grand plan for World Cup glory is fatally flawed?

Why don’t you suggest that the players, the very people who couldn’t muster a single breath of passion for their beloved England against lowly Algeria on Friday night, know better than Fabio and that you’re all going to confront him and tell him exactly what you think?

And while you’re at it, you may as well ask Mrs Cappello out for a date.

The nation shuddered at John Terry’s sheer arrogance on Sunday. World Cup related blogs have been filled with nothing but contempt for the one-time English Captain ever since.

Someone should have a word in John Terry’s ear. This is the World Cup sir, not some missing chapter from Shakespeare’s Othello. You are John Terry not Iago, for goodness sake.

Ever heard the phrase divide and conquer, John? It’s what enemies usually aim to do on the battlefield, or cynical businessmen intent on causing confusion in a multinational boardroom just before they let loose a hostile takeover.

You’ve done it to your own team. Your own team-mates. Your own manager. Your own country.

You should be bloody ashamed of yourself John.

If there’s dirty washing to clean, do it in the privacy of the team hotel. Behind closed doors. Somewhere, anywhere, out of earshot of the world’s press.

Hear that noise, John? That’s the rest of the world laughing at England’s insistence on pushing the self-destruct button. Even the French are giggling.

Now’s the time to shut your mouth and do your talking on the pitch. This isn’t a matter of life and death. It’s far more important than that.

Remember Waterloo? Remember the Somme?

Remember who you are representing John.

By Adam Moss, Brazen News Editor

BRAZEN WEEKLY DIGITAL PRESCRIPTION – 28 MAY 2010

Saturday, May 29th, 2010

Brazen PR

Searching for the World Wide Web’s hottest trends, keenest insight and most cunning digital PR and social media campaigns, here is your weekly Digital Prescription:

INSIGHT – Online News
For many months Rupert Murdoch, owner of News International, has been flexing his media muscle against the likes of Google in a fight over the freedom of news content online. This week saw less words and more action from the media mogul as The Times and Sunday Times relaunched online to encompass Murdoch’s paywall structure. Would you pay £1 per day for access to The Times online? Is this the evolving face of Fleet Street?

INSIGHT – Online Newspapers
Online national news coverage isn’t as worthy as print coverage right? Rubbish! The latest figures released by ABCe highlights the Mail as the nation’s most viewed national website, hitting an astonishing landmark figure of 40m monthly unique users. Now tell me online coverage isn’t important!

CASE STUDY – Nike
The sportswear giant has broken its own record for the biggest audience in the first week of a campaign with its latest “write the future” video. Securing an amazing 7.8m hits within seven days, it seems online is wiping the floor with both print and TV. How’s Spotify doing dare I ask?

CASE STUDY – Dyson
A few weeks back I showed you how Hi-Tech demonstrated their new waterproof trainers superbly by running on water. This week – Dyson previews the power of their hoovers with….a balloon?!

AND FINALLY…Heineken
Another company to feature in the Digital Prescription regularly. Design your own shoes, T-shirts, cars, bikes, etc, etc…and now beer!

By Graeme Anthony, Brazen’s Digital Doctor

BRAZEN WEEKLY DIGITAL PRESCRIPTION – 21 MAY 2010

Friday, May 21st, 2010

Brazen PR

Searching for the World Wide Web’s hottest trends, keenest insight and most cunning digital PR and social media campaigns, here is your weekly Digital Prescription:

INSIGHT – Internet Usage
Latest research reveals Brits are spending 65% more time online than three years ago, equating to nearly one day a month online – need I say more…?

INSIGHT – Online Shopping
UK online shoppers spent more than £4.4bn in April, an increase of 13% year on year – need I say more…again?

CASE STUDY – Hyundai
What would you trade for a trip to the World Cup? That’s the question that Hyundai are asking fans to answer in their latest social media project. To support their sponsorship of the 2010 South African World Cup, the motoring giant is requesting users to upload videos describing what they’d swap in exchange for World Cup tickets, with the three most popular winning trips to South Africa plus match tickets.

CASE STUDY – Diesel
One week it’s Levi’s, the next it’s Diesel…it’s like these two companies are competing for digital domination. But who cares when they’re producing campaigns like this! This week – Diesel Cam, a world’s first store concept that allows customers to Facebook from their fitting rooms.

AND FINALLY…Fortnight Lingerie
If you’re feeling a little hot under the collar after this week’s glorious sunshine…I wouldn’t advise you watching this video produced by Fortnight Lingerie. Super Sexy CPR…it’ll certainly set pulses racing!

By Graeme Anthony, Brazen’s Digital Doctor

BRAZEN WEEKLY DIGITAL PRESCRIPTION – 14 MAY 2010

Friday, May 14th, 2010

Brazen PR

Searching for the World Wide Web’s hottest trends, keenest insight and most cunning digital PR and social media campaigns, here is your weekly Digital Prescription:

CASE STUDY – Honda
When it comes to crowd-sourcing, the Live Every Litre campaign by Honda is top of its game. Honda say; ‘We wanted this to be a co-created, crowd-sourced, multilingual documentary – the first of its kind. And we wanted the stars of the film to be real people. So we asked the whole of Europe to get involved and share their dream journeys with us.’ This campaign has everything, use it as a benchmark.

CASE STUDY – Hi-Tec
OK…so it’s a fake. But that’s not the point – it’s the brand synergy that counts. So how do you demonstrate your water-proof trainers? By making them walk on water of course. And how do you promote this to your audience? With an ENTERTAINING viral of course…

CASE STUDY – Chile FC
So how does Chile prepare for the World Cup? By creating the country’s first footballing saint of course – Marcelo Bielsa. And what better way to honour him by asking citizens to light 100,000 virtual candles and create a miracle! Perhaps England should do the same by asking fans to take 100,000 virtual penalties?

CASE STUDY – AC/DC
So what’s the next big thing in experiential marketing? Projection mapping is hot on the agenda and this example by Sony for AC/DC’s partnership with Iron Man is superb. You’ll never look at Rochester Castle in the same light ever again…literally!

AND FINALLY…Berghs School of Communication
Don’t tell Ashton! That’s what students from Berghs School of Communication are saying in this innovative piece of live Twitter artwork. Move over Mona Lisa, the Twitter community are the stars now!

By Graeme Anthony, Brazen’s Digital Doctor

GORDON BROWN: WHAT DIFFERENCE WOULD A MEDIA COURSE HAVE MADE?

Friday, May 14th, 2010

So Gordon Brown thinks things may have been a little different had he reaped the benefits of a media studies course.

Yeah. Right.

Because that’s what they teach you in media studies isn’t it?

Lesson one: Never call a politically out-of-touch old lady a ‘bigot’ when you’ve got a microphone strapped to your lapel.

Lesson two: Develop a sense of humour well in advance of the day before you’re expecting the entire country to vote for you.

Imagine if Mr Brown had enjoyed the experience a media course would have given him.

He’d have still shouted at incompetent ministerial aides wouldn’t he? Media training doesn’t teach you what to do when you lose your temper at the sheer ineptitude of your underlings.

He’d have still called Gillian Duffy a “bigot” when he assumed he was back in the safety of his blacked out government limo. Media Studies doesn’t teach you NEVER to reveal your true feelings does it?

It teaches you the tricks of communication. How to use every available tool in the communications workshop to make your point heard and memorable.

Brown got the ‘memorable’ bit all by himself. His problem was his method of hammering it home. Gordon’s approach was tantamount to using a sledgehammer where a meat tenderiser was all that was required.

His true failing was revealing that, like the rest of us, he’s infallibly human. He swears, cusses, gets angry, argues, is irritated by morons and endures bad moods just like we all do.

Like all ailing superheros, it is that humanity which eventually becomes the fuel of their ultimate downfall.

By Adam Moss, Brazen News Editor

BRAZEN WEEKLY DIGITAL PRESCRIPTION – 07 MAY 2010

Friday, May 7th, 2010

Brazen PR

Searching for the World Wide Web’s hottest trends, keenest insight and most cunning digital PR and social media campaigns, here is your weekly Digital Prescription:

INSIGHT – UK politics
Whether the outcome left you jumping for joy or weeping over your breakfast, it was positive to see queues at polling stations up and down the country and our younger generation taking an active interest in British politics. Social media and the digital sphere is thought to be the driving force behind its revival.

CASE STUDY – Umbro
This week saw Man City take on Spurs for the battle of 4th place and also Umbro attempt to break the record for the most people ‘checked-in’ to one single Foursquare venue. Unfortunately the record wasn’t broken but full marks to Umbro for experimenting with new social media platforms.

CASE STUDY – Google
What’s the fastest; Google Chrome, explosives, electricity or sound? Let’s find out with this latest video released by the search engine giant. Entertainment, intrigue and slow motion HD…hit written all over it.

CASE STUDY – Peugeot
The French car maker suggests that you don’t choose its latest creation, the RCZ, but in a role reversal – the car chooses you. How does the car choose you you ask? With a classified ad of yourself of course.

AND FINALLY…Nokia
Nokia…the masters of creating a digital spectacle in the real world. Need we say more?

By Graeme Anthony, Brazen’s Digital Doctor

ADAM MOSS TALKS A LOAD OF POLITICS

Thursday, May 6th, 2010

I’VE had enough political junk mail through my letterbox in the last week to build a new House of Commons.

But there have been no knocks at my door from men or women in suits wanting my vote.

I’ve never felt so unwanted.

While Gordon Brown was slagging off Grannies in Rochdale, David Cameron was rolling up the oh-so-carefully pressed sleeves of his starchy white shirt, again, and Nick Clegg was standing on yet another soap-box spouting frothy sentences about how real the new third option now is, I was sitting, with baited breath, kettle at the ready and devil’s advocate speeches rehearsed, waiting for any half decent politico to come and have a go.

It didn’t happen. I waited, and waited. I even made a cup of coffee. Then I waited some more.

What happened to conversation, political debate? Is my front door the wrong colour? Does the fact that I live a few doors down from an undertaker mean I am politically irrelevant?

These, and many more, were the questions running through my mind as I flicked between news channels to see where in the UK our great political thinkers were delivering their latest lines in rehearsed leadership banter.

I would have thought that my vote counted. Particularly because I live in a Labour constituency which has been historically Tory but is marginal to say the least.

Isn’t this exactly the kind of killing field where the great battles of the 2010 General Election are supposed to be taking place.

I expected troops in blue, red and yellow, to be in full street combat outside my house. Instead, I got takeaway-style political leaflets through my letterbox. It’s a bloody shoddy approach to politics.

I voted this morning. None of them deserved it. They’d not even bothered to pretend to be anywhere near my house in the last few weeks.

Leaflets, KFC-style, that’s as cutting edge as this allegedly cut-throat political fight got in Heaton Moor.

I voted for Colonel Saunders. Fried chicken is the future.

By Adam Moss, Brazen News Editor

BRAZEN WEEKLY DIGITAL PRESCRIPTION – 30 APRIL 2010

Friday, April 30th, 2010

Brazen PR

Searching for the World Wide Web’s hottest trends, keenest insight and most cunning digital PR and social media campaigns, here is your weekly Digital Prescription:

CASE STUDY – Iron Man 2
Appealing to the geek inside everyone, this clever use of augmented reality allows the user to actually become Iron Man. Who wouldn’t like that?

CASE STUDY – Heineken
Yes we reference Heineken quite a lot but that’s because they do amazing work. Their latest viral mocks our obsession with talent shows but with its own Heineken inspired twist.

CASE STUDY – Splinter Cell
See exactly how computer game publisher Ubisoft launched their latest title, Splinter Cell: Conviction, by breaking down the barriers between the real and virtual world.

CASE STUDY – Cadbury
We all remember the classic ‘Jim’ll Fix It’ clip involving the rollercoaster, a group of scouts, lunch and copious amounts of G-force right? Well here is Cadbury’s attempt to recreate the magic with their Cadbury Flake 99 Challenge.

AND FINALLY…Ann Summers
Who said search marketing is boring? Spicing things up in the world of online advertising, Ann Summers’ latest campaign uses Google Adwords and a number of clever risque political puns to capture traffic from one of the UK’s most searched for terms – the UK election.

By Graeme Anthony, Brazen’s Digital Doctor

BRAZEN WEEKLY DIGITAL PRESCRIPTION – 23 APRIL 2010

Friday, April 23rd, 2010

Brazen PR

Searching for the World Wide Web’s hottest trends, keenest insight and most cunning digital PR and social media campaigns, here is your weekly Digital Prescription:

PREVIEW – SAScon
A final reminder that SAScon (Search, Analytics and Social Media Conference) is on next week – Wednesday 28 April at Manchester’s Bridgewater Hall. SAScon will be the UK’s leading Search Marketing conference and speakers will include many of the world’s experts in search engine optimization (SEO), analytics and social media marketing. Not to be missed…

INSIGHT – Facebook
First it was Bing and now Facebook has revealed its plans to take on the might that is Google. Announced by the company’s founder, Mark Zuckerberg, at its developer conference, Facebook firmly believes that the internet’s future lies in friendship and online identity – an area which the social network feels it owns. Expect to see a lot of changes as the Facebook platform gets rolled out across the online realm.

CASE STUDY – Tefal
Pop-up shops, exhibitions, restaurants and now cafes are all the rage and Tefal’s ‘Greaseless Spoon’ is no exception. Complimenting an excellent news generating stunt with social media, Tefal are giving away food for free as long as customers book via their Facebook page. Let the mass syndication begin…

CASE STUDY – Levi’s
We’ve already touched on Facebook’s plans for digital domination and here’s a preview of exactly what they mean with Levi’s attempting to make shopping more social, more personal and more fun.

AND FINALLY…Spitfire
With patriotism running at an all time high due to the election and forthcoming St George’s Day, Spitfire Ale has released their version of ‘The Bottle of Britain’. Playing to the brand’s strengths, their intro video sees Britain’s Spitfire aces halt the advancement of Hitler’s ‘German Aryan beer’.

By Graeme Anthony, Brazen’s Digital Doctor