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Posts Tagged ‘Brazen Productions’

WE MUST SEEK OUT ALIEN LIFE, BUT UNDER NO CIRCUMSTANCES MUST WE LIFT A FINGER TO DO SO

Wednesday, December 1st, 2010

alien

Nearly half of the UK believes in aliens and eight out of 10 of us say cancer is the disease which most needs a vaccine, a poll by the British Royal Society has revealed.

The Royal Society, celebrating its 350th birthday this month, found that 66% of us say that disease control and eradication should be a top priority for science.

And more than half said they would like science to enable them to extend their lifespan. No surprise there then.

The poll makes great reading but is stacked with the kind of inconsistencies that make the British seem just, well, a bit dazed and confused to the rest of the modern world.

Royal Society President Martin Rees said: “Science is an unending quest for understanding and over the coming 350 years our appetite for discovery could see us develop a cure for cancer, a solution to climate change, and even discover extra-terrestrial life.”

After we’ve sorted cancer, preventing HIV/AIDS is seen as the most important disease for science to crack with malaria close behind. All stirring and important stuff, no doubt.

But it is the section of the poll that deals with aliens where the inconsistencies of public opinion start to seriously fray around the seams.

Get this – nearly half of people in Britain believe in the existence of aliens, according to the poll.

More than a third of think scientists should be actively searching for and attempting to make contact with aliens. Yet fewer than one in 10 people believe that space exploration should be a top priority for the scientific community.

Err, sorry. Run that by me again. Just one more time.

We believe they are out there. We think we should be doing more to find them but we mustn’t make it a priority for science.

So how are we going to find them then? Wait till little green men fall out of the sky into our shopping centres? Plant some space dust in a conservatory and grow an alien tree?

They’re hardly likely to be lurking under are settees are they?

We either want to find them or we don’t. Simple. Make your bloody minds up.

As the curtain falls on the 350th anniversary year, the Royal Society is publishing “Science sees further,” a new report examining the most pressing issues facing the world today and asks what the future of science will hold.

Launched this week, it includes chapters on whether we are alone in the universe, how we can manage the increasing demands on our planet’s resources, and whether science can save the lives of millions with new vaccines.

There’s no chapter on stupidity being related to being British though.

By Adam Moss, News Editor

SUPERHEROES IN MANCHESTER’S NORTHERN QUARTER – NEW HOLLYWOOD BLOCKBUSTER TURNS TO COTTONOPOLIS FOR ITS BACKDROP

Monday, September 27th, 2010

27 September 2010

Captain America

WALKING through Manchester’s Northern Quarter right now, you’d be forgiven for thinking the bad old days of Gunchester had reared their ugly head once more.

On Friday, as I strolled along Dale Street on my way into work, there was a huge sign proclaiming that guns and explosions would be heard throughout the day.

“That’s nice. At least they’re giving us a bit of warning. Seems like Manchester’s street gangs have a new-found conscience,” I mused for a second.

Clearly not.

This historic part of city centre Manchester – famed for being the centre of the fabric-trading world back in the day (thus its historic tag Cottonopolis) – has more in common with 1940s Manhattan than the modern, bustling capital of Northern café culture it has recently become.

So while Deansgate and the glassy new buildings of Spinningfields provide the city’s pinstripes, court-attending criminals and office-types uniformed in Next sales stock constant reflections of why and how they exist, Dale Street and the dark, Satanic mills of the Northern Quarter provide an altogether more nostalgic surrounding.

I can see why the Hollywood bigwigs like coming here. Take a look above street level – a little 45 degree look upwards while you’re walking to get a lunchtime buttie should do the trick – and you are transported back to a time when you were no-one without a fedora or flat cap.

Twelve feet above pavement level Manchester is a twin of war-era New York. It is, it seems, also much cheaper and easier to film here than in the Big Apple. That’s why they come.

As a proud Mancunian I really hope they take a little more than their fancy cameras and props home with them when they head back across the water to Tinsletown. Mancunians love this city. It has the grit of New York with an admirable sense of irony and humour on top.

Mancunians are fiercely proud of the Rainy City but they’re not afraid to have a little laugh at their own expense. That sense of balance is sadly missing in many of the hugely pompous sky-scraper lined streets of big cities around the world, New York especially. Our American visitors would do well to remember it is that exact quality that makes Manchester such a special place and not just a discounted stunt double for Manhattan.

By Adam Moss, News Editor

OLD BANGERS AND BANGING TUNES CREATE THE PERFECT MARKETING MIX FOR HYUNDAI’S CONSUMER PR

Friday, August 7th, 2009
So you need an event with the wow factor?

Well ‘events’ these days are more than just organising an awards ceremony or doing some on-street sampling. Which are still really important and play their parts I have to say – but what about bringing brands to life in the digital world? Well we think that’s worthy of an ‘event’ too – albeit virtually.

At Brazen Productions we produce both traditional and digital events, creating engaging content on and offline, as well as building sets, producing music videos and much much more.

So I’d like to tell you more about what we produced for Brazen client, Hyundai, with a cutting edge piece of online engagement that is far more than ‘an event’.

In a time of media doom and gloom, especially in the retail and car industries it is really encouraging to be hearing such positive things from a client who is really motoring through at the moment.

With tweets about Sierras, Maestros and various other old classics (or bangers depending on your take) I have to say for a while I wondered if the stress of the credit crunch has finally got too much and Tom Barnard at Hyundai had forgotten where he was working!  But no it turned out that he and his team in the press office had actually acquired a very interesting new fleet of press cars to help them raise awareness of the government’s new scrappage scheme.

From the very second the opportunity to get £2,000 off the cost of a new car was launched the Hyundai PR team were working hard to offer the great motoring public some of the best deals on the market, and even sell some cars with it.

And that they have done…today revealing that the i10, the perfect scrappage scheme model, has made it into the top ten of the UK car sales chart, a first for the manufacturer.  The Korean company’s i10 has been such as massive hit with British buyers that over 3084 have found good homes in the last month alone.  The car is actually number one for Brits taking advantage of the scheme.  Hardly surprising when they bagged themselves a good ten minutes of branding on the Channel 4 news last night!

I am working with Tom on a very different consumer PR project called 30beats.  We teamed up with the award-winning ‘search geeks’ at Manchester agency PushON to build a bespoke website where car fans can make beautiful music with the car brand of the moment.

The website offers a nifty scroll bar of downloadable car sounds from the obvious horn to the rather exciting whoosh of the boot hydraulics – definitely my favourite of the sounds we recorded in our day at the Pie Factory in Salford’s Media City.  The challenge of the site is to make your own track using this varied range of sounds and mix to a video of your making…It a creative challenge sure to offer some varied responses.  We cannot wait to hear the entries as they come in.

For an idea of things to come check out our very own pop video shot with Manchester favourite, Krysko, before he began his gruelling schedule at this year’s award-winning club night the Warehouse Project.  Maybe we will even see clubbers raving to his mechanic mash-up in disused carpark late on a Saturday night soon?  Stranger things have caught on – glow sticks and pipe cleaners for example…

For more information about what Brazen Productions can do for you and your brand visit our world.

By Daisy Whitehouse, Head of Brazen Productions

GARY’S BLOG…INSTALLMENT ONE OF ‘THE TROUBLE WITH…’

Tuesday, August 4th, 2009

Over the coming weeks, I’ll be penning a series of blogs entitled “The Trouble With…”

Here is the first.

THE TROUBLE WITH…DAISY
(aka Brazen’s PR event management guru)

Being the Creative Director means that sometimes you just need to go into your own world and take a quiet moment to think about ideas, thoughts and concepts relating to a client’s brief.

A quiet moment isn’t much to ask for, is it?

Well at Brazen it is.

Quiet thinking time is hard to come by in this consumer PR consultancy.

And the cause of this continual interruption – sneezing, ironically by a girl called Daisy.

Daisy, our Production Director who sits next to me, constantly sneezes.

Loudly
Excessively
Unnecessarily

She looks like she is having a seizure on a daily basis. When she sneezes clients on the other end of the phone comment on it. It really is that bad.

It’s not hay fever, she’s never had a cold and it’s definitely not swine flu.

I can’t move her away from me, as trust me that would create all sorts of problems for me (she secretly loves me).

She can’t control her sneezing, although she can control events and budgets to The Nth Degree.

I can’t tell you how many ideas I’ve lost from my mind due to her terrible tissue activity.

This unfortunately is my Trouble With Daisy.

By Gary Bramwell, Creative Director and HR enthusiast

THE CARRIE BRADSHAW OF ANCOATS

Tuesday, August 4th, 2009

At the risk of sounding like I have an alter ego (although my friends may disagree) I do ‘moonlight’ on the darkside as social editor of Sixtynine magazine – www.69-247.com. (And before you say anything it’s not THAT kind of mag).  It is in fact the UK’s biggest free regional fashion and lifestyle magazine don’t you know.

I’ve worked with the very lovely editor Kevin Urquhart and the team for about two years attending and writing about some of the North West’s hottest parties and events.

And all that hard ‘work’ means I now have a set of very desirable social skills such as – how to eat a canapé without spilling it down my top, how to carry four champagne glasses at once and doing a day to night make up look in two minutes flat (really, it’s an art.)

But seriously, working with the guys from Sixtynine has really given me first hand, valuable insight into how a magazine works.  From getting involved with feature selection, to finding that all-important angle that will engage readers, it’s a brilliant experience for a consumer PR pro.

It has thoroughly made me appreciate the importance of deadlines, putting on an interesting event that gets people talking (doesn’t mean it has to cost loads) and great photography.

But for me the best and I guess most challenging part, is that I get to write what I really think about the events I attend (Kevin is a brave man) in my cheeky and hopefully entertaining Sixtynine style.

Also despite the recession, invites for events in the region haven’t really decreased.  It’s encouraging that North West businesses still see the value in a good old ‘shin dig.’  After all it’s great for networking, showcasing your offering (whether it be champagne, karaoke or art) and getting that all-important talkability via online, print and word of mouth.

Brazen Productions can deliver this kind of event (well I had to get a plug in for our events division somewhere), but if you would like my alter ego and I to attend your event please email diary@69-247.com

And thanks to Kevin Urquhart, Julia Sherwood and the team for having me.  Here’s to more parties, hangovers and well erm parties!

By Louise Jacobson, Account Director

MY WEEK AT BRAZEN

Tuesday, July 21st, 2009

Laura Kerr @ Brazen Productions

Event management and consumer PR really fascinates me and as I’m planning to study Events at university, I decided to gain a better insight of the industry and came to work at Brazen PR for a week. The last thing I ever expected was to be sat in Selfridge’s with a lady boy (from the Lady boys of Bangkok) doing my makeup, never mind the fact that he/she was only doing half my face, and a professional makeup artist was doing the other…in different colours of course. Think black line down the middle, complete opposites, extreme colour versus smoky. It was quite an experience in that alone with onlookers staring at my oddly painted face. Following that I was photographed alongside Miss Manchester and Miss Salford who’d also been made over.

Brazen is a consumer PR consultancy with a twist because it offers a specialist events and experiential division, Brazen Productions, so I thought I’d come and give it a go. Before when I thought of an event, I’d think rent a venue, dress it up and enjoy the result. How wrong I was. I’ve since learnt what needs to be done before even beginning to search for an appropriate venue. Incorporating consumer PR into my experience, I’ve witnessed the extent to which you need to market a company before you can even begin to plan an event for them, mainly because they need the publicity to pull in the punters!

While I’ve been here, I’ve not had to make tea or coffee for anyone- something you’d normally expect to do whilst on work experience. They haven’t given me boring or nasty jobs, but instead the opportunity to have a go at a bit of everything.

I had a great week at Brazen and strongly recommend it to anyone else who is looking to go into this field of work.

By Laura Kerr, Work Experience Trainee & future Event Manager/consumer PR guru

WHEN BRAZEN MET ‘THE REAL QUEEN OF ENGLAND’

Friday, March 27th, 2009

When the Purple Pussycat club in Manchester asked Brazen Productions to come on board to help promote their Mirror Mirror club night the “Original Club Night For Hookers, Lookers, Trannies & Truckers” with special guest Ms. Jodie Harsh, I jumped at the chance to work with the self-dubbed ‘Real Queen Of England’, (well who wouldn’t, right?)

For those not familiar with the name Ms. Jodie Harsh, not to be mistaken for Jodie Marsh, she’s the celebrity drag queen DJ who counts amongst her closet friends Agyness Dean, Kate Moss and Jade Jagger who has a fabulously successful club night in London called Circus.

So with excitement brewing about the ‘royal’ appearance set for 25 March 2009, we began to generate coverage to pull in the punters on the night, after all that’s what it’s all about isn’t it?! Here are a couple of links for you to see:

lgf.org.uk

gaydarnation.com

We set up a style shoot and interview in the Manchester Evening News and secured a mention in Urban Life as well as targeting key gay and drag audiences through the web.

Armed with a fabulous selection of clothes, borrowed from the ever-generous Rebecca at Selfridge’s in Manchester’s Exchange Square, I set off to the gorgeous new Velvet Hotel where the shoot was to take place. Knocking on the door to Jodie’s room (I can call her that now we’ve met) I steeled myself for some serious diva attitude… sorry to disappoint but she was actually a really nice, very professional and super glam.

For the shoot we chose two options; A stunning neon pink number from Elizabeth and James matched with the latest in legging fashion, Sass and Bide ‘rat’s tail’ leggings, Jodie’s own shoes and her own black Marc Jacobs ring. The second outfit brought a touch of sophisticated glamour with a stunning Marlene Birger sequined cardigan teamed again with the Sass and Bide leggings, the ring and shoes.

With the help of our photographer Rachel Joseph we got some great shots and the shoot went very smoothly.

The night itself was the busiest Mirror Mirror club night so far and Jodie performed a great set for a crowd of Trannies, Truckers and Lookers (I don’t think there were any hookers!).

Job done, client happy and Ms. Harsh? Well I’m sure you’ll be seeing and hearing plenty more from her in the future!

By Robbie Platt, Account Executive

THE WORLD UNSEEN…

Tuesday, March 24th, 2009

THEY say the truly independent film doesn’t exist anymore but it is reassuring that low budget flics do still break through making their message heard.

This weekend I went with a group of friends to a charity screening of the thought provoking, The World Unseen at Manchester’s AMC Cinemas.  Directed by Shamim Sarif it stars two of the most beautiful actresses I have seen on the big screen in a long time, Lisa Ray and Sheetal Sheth, as two Indian South African women who fall in love in a racist, sexist, and homophobic society in the 1950’s.

I was invited to the premiere as good friend, Roderick Priestly, starred as a violent, racist policemen striking fear into the community as he and his partner blindly enforced the laws of apartheid, keeping the blacks, coloureds and whites apart at any cost.  Rod could not be more different from these horrific caricatures from a time that many have forgotten yet was an alarmingly recent part of our world’s history.

It would be fair to say that I was not alone in my ignorance of the divisions forced on these communities and how they ran deeper than the segregation of just black and white.  The poignant tale sat within the stunning South African landscape and jazz tunes of the time, captured the audience from the opening photography right up to the final credits.

Sadly the award winning movie has not made its way into UK screens but is available for pre-order or general DVD release on 10th April via enlightenment-productions.com. I recommend you all take a look.

The screening with a Q&A from the director was held to raise funds for Tom Buckley’s ‘Coast2Coast’ Walk for Christies’ Young Oncology Unit. Visit justgiving.com/thebuckers to learn more.

In a less worthy tone, the event was followed by lovely champagne and canapés (something I don’t get to experience anywhere near as much in this recession!) at city centre favourite, One Central Street.

In summary, is ‘out of sight, out of mind’ true of this huge part of history?  Surely in a time when a Sri Lankan postmaster made news for refusing to serve non-English speakers, there is much we can learn from the experience of Sarif’s characters in our modern, multicultural society?

By Daisy Whitehouse, Production Director