After months of tweaking and refining, our new world was revealed to the erm…world last week as our website brazen-world.com went live.
Comments flooded in with many asking the question as to who designed and created the new site. Yes ok, I had a fair bit to do with this – coming up with the concept but credit where credit is due.
First the brand re-fresh, which lay the groundwork for our new website. Barraclough Associates created the overall look and feel of Brand Brazen, striking a clear balance between moving our brand on, without losing our Brazeness. (Design genius Dave Barraclough was just the man for the job – as it was Dave who crafted our original branding, including our ‘boobs’ logo.)
The creative team at Barraclough applied the new look to the office, providing a fresh invigorated look and feel – especially our “NOT BORED ROOM” – which is certainly making an impact with clients. The new look Brazen gave the web designers a basis on which to design our website.
Enter Zut Media. Picking up on our Brazen World concept, they had a good old think about what our world would look like….and it apparently looks like the Taj Mahal, The Albert Hall and some bits of St Helens!
Working closely with us, Zut came up with quirky ideas to create stand out – who’s spotted Albert Einstein on a bike yet?
But our world doesn’t end there. Over the next few weeks we’ll be adding more to our world and providing more insights into Brazen. But in the meantime, sign up for our News Agenda to keep you in the know.
Got any good ideas to help us bring Brazen World to life? Let me know, I’m all ears.
By Gary Bramwell, Creative Director