A New Year and a new NewsAgenda beckons for the dawning of the Teenies. With an exciting year ahead, failing to prepare your consumer PR campaign is preparing to fail…as the old saying goes.
Not to steal our illustrious Brazen News Editor’s thunder, but here’s some key dates in the 2010 calendar that every PR consultancy should have circled and even double-underlined in their diary. Identifying the opportunity and planning your news hook around it, is paramount in obtaining those all important headlines!
Current – CBB – Yes it’s the last ever and will no doubt go out with a bang…we hope.
10-17 JAN – WORLD SNOOKER MASTERS – The year’s first major sporting event.
12 FEB – WINTER OLYMPICS – Heroes and villains in the making as the Winter Games roll into Vancouver. As if we haven’t seen enough snow lately…Team GB Curling squad should be a safe bet.
16 FEB – THE BRITS – A celebration of British music and eccentric PR stunts
21 FEB – THE BAFTAS – Duller than The Brits, but far more glitz and glamour. Go get your product papped!
28 FEB – CARLING CUP FINAL – Aston Villa take on Manchester City or United at Wembley. (Being a Villa fan…we automatically qualify in my eyes)
7 MAR – OSCARS – The real BAFTAS…
11-14 MAR – CRUFTS – If there’s one thing Britain loves more than binge drinking…it’s a pet. And dogs to be precise in this case. Now, if we could only teach the canines to binge drink we’d be onto a winner!
MAR-TO WHENEVER GORDON BROWN BLOODY WELL LIKES – THE GENERAL ELECTION – So the date hasn’t been set but this will be the biggest talking point of the year and conversation is already happening. Only the very best commercial news hooks will make, make sure it’s yours!
3 APRIL – BOAT RACE – Not just a bunch of toffs in a boat…but a bunch of toffs in a boat with lots of cameras pointing at them!
10 APRIL – GRAND NATIONAL – A great opportunity to spin coverage and win yourself some cash in the annual office sweepstake.
25 APRIL – LONDON MARATHON – Without doubt one of, if not the largest, sporting event in the UK. Great opps for coverage and experiential marketing.
9 MAY – LAST DAY OF PREMIER LEAGUE SEASON – Nail biting moments…
15 MAY – FA CUP FINAL – The most famous cup final in the world, FA Cup fever hits the UK.
22 MAY – CHAMPIONS LEAGUE FINAL – Considered by big clubs to be football’s Holy Grail…this year the final is at the Bernabeu, Madrid.
25-29 MAY – CHELSEA FLOWER SHOW – Who could forget James May’s plasticine garden from last year?
28 MAY – SEX AND THE CITY 2 – After all the month’s football, the ladies will need a little rest-bite.
31 MAY – CHEESE ROLLING CHAMPIONSHIPS – Britain’s love affair with eccentric events will continue…
TBC MAY – BRITAIN’S GOT TALENT FINALS – Please…not another Subo!
11 JUNE-11 JULY – 2010 FIFA WORLD CUP – The second biggest talking point of the year, first if we win it. Once again, only the cleverest campaigns will be successful.
21 JUNE – WIMBLEDON – If the World Cup isn’t enough, how about a spot of tennis also. Strawberries and sausage anyone?
23-27 JUNE – GLASTO FESTIVAL – The world’s most famous music festival turns 40 this year and is promising to boast its best lineup ever!
9 JULY – TWILIGHT – Twilight and its hysteria returns for the third installment – Eclipse.
10 JULY – WORLD PEA-SHOOTING CHAMPIONSHIPS – Amid the World Cup dullness, finally an event to get excited about…
11 JULY – WORLD CUP FINAL – 7.30pm, Soccer City Stadium, Johannesburg. It’s coming home…
21-22 AUG – V FESTIVAL – Dancing chavs…
27-29 AUG – READING AND LEEDS FESTIVALS – Dancing emos…
29 AUG – WORLD BOG SNORKELLING CHAMPIONSHIPS – Got a new prototype snorkel or flipper to promote? Prepare to get muddy…
29-30 AUG – NOTTING HILL CARNIVAL – The beautiful art of combined dance and rioting.
11 SEPT – THE LAST NIGHT OF THE PROMS – Is there anything more British, other than puking in the gutters of San Antonio?
11-12 SEPT – BOGNOR BIRDMAN COMPETITION – Those magnificent men and their flying machines, make a scene and secure those headlines.
18 SEPT – WORLD GURNING CHAMPIONSHIPS – Ideal sponsorship opportunity for a cosmetic surgery clinic.
1-3 OCT – RYDER CUP – Golf’s biggest team event takes place at Celtic Manor in Newport, South Wales.
10 OCT – WORLD CONKER CHAMPIONSHIPS – What can I say, October’s a quiet month…
4 NOV – PETER KAY STAND-UP TOUR – The hugely anticipated return of Peter Kay which will no doubt place him head and shoulders above any other Brit celeb in the media pecking order.
TBC NOV – I’M A CELEBRITY…GET ME OUT OF HERE – Katie Price once again returns to our screens…
19 NOV – HARRY POTTER AND THE DEATHLY HALLOWS – Harry Potter fever…or flop?
25 NOV – THE ASHES – Just when you thought all the sport was finished, The Ashes commence just in time for Christmas. Bring it on!
2 DEC – FIFA ANNOUNCE WORLD CUP 2018 HOST – The biggest decision of the year! Bigger than BGT, X Factor and Strictly combined, will England be hosting the 2018 tournament?
By Graeme Anthony, Senior Account Manager