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Archive for March, 2010

HAPPY 10TH BIRTHDAY BROADBAND

Tuesday, March 30th, 2010

Just ten years ago today those who were part of the brave new ‘internet’ revolution were still using archaic dial-up connections.

A day later, a very nice man at NTL (now known as Virgin Media) flicked a switch and our whole world changed in an instant.

We became the broadband generation, with the faster speeds allowing us to do so much more than we could have ever dreamed possible at the time.

Without the speed of broadband I very much doubt that we’d have seen phenomenon’s like Facebook, Twitter, Spotify, BBC iPlayer, the iPhone and the rampant march of online multiplayer video gaming.

We have a lot to thank that particularly nice man at NTL for don’t we?

Pre-broadband internet was not exactly user friendly was it? It would often take two minutes to load a page of text and photos. I remember regularly clicking on a page and going off to make a brew while it loaded.

Something else we’ve forgotten is just how much it cost us to use the internet back in the dark days before the NTL broadband switch on.

Single parent Mark Bush – the UK’s first user of broadband – was spending £300 a month on his dial-up connection before pre-registering for broadband with NTL.

So the next time your Tweet takes more than an instant to send, take a deep breath, think back to ten years ago today and then say a quiet thank you to that man over at NTL. Your Tweet will have arrived safely by then.

SEO? It should stand for ‘So Easy Online’ shouldn’t it?

By Adam Moss, Brazen News Editor

PEOPLE WILL PAY FOR GREAT CONTENT

Thursday, March 25th, 2010

It’s a bold statement that, as little as three years ago, would have been the laughing stock of after-dinner conversation among supposedly digital-savvy media commentators.

No longer. It’s the phrase that resounded the most from the cacophony of perfectly-edited, media-friendly soundbites delivered by panelists at the first AGM of North-west Creative and Media Industries this morning.

It’s very much a reality in 2010. If the iPhone has proved nothing else it has illustrated, in multi-million-dollar technicolour, that consumers will happily pay for great content and the routes to view it.

More interesting is the fact that this bold statement came not from the lips of some future-thinking tech-wiz, an acclaimed Net blogger or a 30-something MD from the brave new world of SEO optimisation.

It came from Sara Wilde-McKeown, the regional general manager for Trinity Mirror North-west – the new owners of the Manchester Evening News.

Traditional media has finally joined the noisy digital party. Let’s hope they bring balloons.

They have no choice of course. Those who constantly look back and never look forward have a habit of tripping up don’t they? They also fail to see the bright young things enjoying the first rays of a new sunny dawn in front of them.

Traditional news media, if we believe McKeown is not only part of this all-singing, all dancing, sunshine-soaked dawn chorus, it’s even wearing the latest designer shades and blowing its ravers whistle.

I really hope so. There is room at the digital feast for everyone.

As McKeown so eloquently said: “We’ve all had a rather shitty time of it.”

While that may very well go down as understatement of the day at the NWAGM there’s, surely, none of us who don’t have a pang of sympathy for those employed by the old-guard.

Their captains may have been liable to gamble using their employees livelihoods as the stake and first to flee the sinking ship but, the crew are still putting fuel in the engines hoping it may lead them to the land of new opportunity and security.

In view of the rough crossing, let’s hope their passengers/consumers are still happy to pay for their tickets. Especially as there are newer ships now in view.

It’s a big sea but there’s no room for a Titanic on these waves.

By Adam Moss, Brazen News Editor

DARLING, PASS ME THE CIDER

Wednesday, March 24th, 2010

CIDER drinkers are revolting.

No, really. They are.

No sooner had Chancellor Alistair Darling announced he was upping tax on the popular student/wine bar/tramp tipple by 10% from Sunday than a Facebook group decrying the declaration had been established.

Nevermind the fact that he’d given the housing market a huge shot in the arm by cutting stamp duty on any home under £250,000.

Nevermind the fact that he’d announced plans to get the whole country online and announced super-fast broadband for 90% of homes by 2017, funded by a £6 annual tax on landline phones.

The Conservatives have vowed to scrap the tax if they win the next election. Bloody cider-drinking Tories. Whatever next – Pimms-quaffing trade unionists?

The pro-Cider Facebook group, Leave Our Cider Alone!, already has 180 (at time of posting) members despite Darling’s insistence that the change was designed to address a “long-standing anomaly.”

He should have gone one step further and banned the disgusting fizzy froth – and the drink they’re protesting about.

By Adam Moss, Brazen News Editor

Manchester PR & media – first ever How-Do Annual General Meeting of North West Creative & Media Industries

Monday, March 22nd, 2010

If you’re in Manchester PR or media listen up, it is the first ever How-Do Annual General Meeting of North West Creative & Media Industries on Thursday, staged at the City of Manchester Stadium.

And what a way to start.

Among the guest speakers will be the new uber-boss over at the beleaguered Manchester Evening News.

Sara Wilde-McKeown, Regional Managing Director of Trinity Mirror North West and Wales, could be in for an interesting time after Trinity’s recent takeover at Scott Place.

It could certainly make for a busier than expected question and answer session towards the end of the event.

And while these kind of events have habitually turned into elongated boozing and back-slapping sessions there are clear signs that there will be some real agenda to this one.

If you’re attending – especially one of those chosen few hand-picked to address the baying media mob – I expect, nay, demand some serious revelations and news scoops from you of elevated position.

Don’t expect to get anything approximating a back-slap unless you can tick ‘yes’ to the following three criteria.

i) I am a hugely important North-west creative influencer with unrivalled insight in my chosen field.
ii) I intend to be hugely revelatory and provide at least three news scoops/pints of bitter.
iii) If I can’t do any of the above I promise, without compromise, to start the most talked-about fist-fight in the history of Manchester media get-togethers to provide headlines for any under par/lazy journalists and the gathered Manchester PR glitterati.

Alternatively, I’ll see you all in the bar. Mine’s a Boddies.

By Adam Moss, Brazen News Editor

THE HISTORY OF SOCIAL MEDIA GAFFES HAS A NEW ANTI-HERO – NESTLE & FACEBOOK

Friday, March 19th, 2010

nestle

In ten years time, when we have a tangible appreciation of what social media really is, this day will go down in history as Nestle Day.

The multi-national confectionery company has been taught a lesson today, one that may not prove to be so sweet for its social media monitor once the board discovers exactly the kind of dialogue he or she has been having with ‘fans’ of the firm’s Facebook page.

Here’s how to go from ‘engaging conversation with consumers’ to worldwide scorn in five sentences, the Nestle way.

Nestle’s Facebook page started today with this simple, but inherently idiotic, status update.

“To repeat: we welcome your comments, but please don’t post using an altered version of any of our logos as your profile pic – they will be deleted.”

And the Chinese Whisper of social media commentary immediately turned into a howl of derision that echoed, rapidly, around the world.

The first to comment was Nestle friend Paul Griffin. He offered a little timely and gentle advice to the Nestle executive pushing the company’s Facebook buttons.

“Social Media is about embracing your market, engaging and having a conversation rather than preaching.”

So what would you do next?

Well, you’d probably not say what the, by now clearly irritated, Nestle pen-pusher said:

“Thanks for the lesson in manners. Consider yourself embraced. But it’s our page, we set the rules, it was ever thus.”

All of a sudden the world began to pay attention, but not for the reasons Nestle would have liked I’m guessing.

But not to be outdone the company’s Facebook clerk had clearly smelled blood and wanted to set out his, and by default, Nestle’s position with a little more clarity.

“You have freedom of speech and expression. Here, there are some rules we set. As in almost any other forum. It’s to keep things clear.”

It’s not exactly the spirit of engagement anyone with even the most casual of social media knowledge-bases would recognise or recommend is it?

The monumental social media gaffe is now being PDF’d around the globe and discussed on forums covering everything from videogames to politics as well as every established social media site on the web.

We won’t truly know the value of this PR disaster for many months but, right now, in the bright sunlight of this Friday morning the words ‘paddle’ and ‘shit-creek’ come readily to mind.

By Adam Moss, Brazen News Editor

HAS THE BLACK STUFF HIJACKED ST PATRICK’S DAY?

Wednesday, March 17th, 2010

It used to be the most Irish of days – a day for everyone in Eire and Irishmen elsewhere to celebrate everything and anything to do with their beautiful homeland.

No more it seems.

These days St Paddy is almost an afterthought and it’s truly the Black Stuff, or at least its brewers, who are doing the real celebrating.

It’s a world event too. Can there be that many Irishmen alive on the planet at the same time? Really?

I very much doubt it.

Everyone with any distant Irish link, and millions without the semblance of an Irish heritage, claims they are Irish for one day a year these days.

It’s ridiculous.

Don’t get me wrong, I love any excuse to party and will no doubt be found at the end of tonight wearing a ridiculously oversized green ‘pint of Guinness’ shaped hat, singing B*witched songs and swearing I am the new Michael Flatley to anyone within earshot.

It might well make me look drunk and stupid but it doesn’t make me Irish does it?

And that’s my point.

This is no longer a celebration of Irishness – it’s just an opportunity for most people to put on fake Oirish accents, dress like a Leprechaun and drink millions of gallons of Guinness.

And Guinness are the only real winners in all of this, aren’t they?

Do they really need any marketing when Ireland’s national day has become a celebration of their drink at the expense of the Saint who lends his name to the occasion?

St Patrick’s Day? Don’t make me laugh – they should rename it St Guinness Day.

By Adam Moss, Brazen News Editor

PORN STAR RUNS FOR PARLIAMENT – ANNA ARROWSMITH IS ‘LIBERAL’ IN EVERY SENSE

Friday, March 12th, 2010

She is well acquainted with all things blue but the first woman in Britain to direct adult films will be displaying colours of a different hue when she stands at the next general Election.

Anna Arrowsmith is the new face of the Liberal Democrats in the UK. Personally, I can’t wait to scrutinise her expenses claims.

The 38-year-old, whose movie epics have included such delights as ‘Where’s The Rent Boys?’ – said she believes women are under-represented in Parliament and wants to clean the place up after the MPs expenses scandal.

Good on her. And at least her background is, shall we say, transparent.

Mrs Arrowsmith, who is contesting Tory Adam Holloway’s seat in Gravesham, Kent, said: “I have worked all my life to set up a successful business and I want to fight for the rights of people in Gravesham.”

She has made some 300 ‘female friendly’ porn flicks and, in her guise as porn bigwig, works under the pseudonym Anna Span.

She began shooting porn films after graduating from Central St Martins School of Art with a degree in Fine Art (Film & Video) in 1998.

And she’s just given us a chance to speculate which other MPs should star in her first ever Westminster porn movie – working title ‘(Going) Down In G Street’ or, maybe, the simple but elegant ‘Hung Parliament’?

Obvious candidates include:
• Ed Balls
• Dick Bacon (MP for South Norfolk)
• Black Rod
• John Cummings (MP for Easington)
• Peter Bone (MP for Wellingborough)

Go on Anna. We know you want to.

By Adam Moss, Brazen News Editor

AS AVATAR FAILS TO WIN AN OSCAR, HAS THE 3-D BACKLASH STARTED ALREADY?

Monday, March 8th, 2010

SO, politics, political correctness and the Pentagon, predictably, won the Best Film Oscar.

But, the small issue of tub-thumping, pro-American, low-budget war-film directed by a woman (David) beats huge-budget 3-D box office smash (Goliath) aside, does the failure of James Cameron’s Avatar to get the top Academy Award gong say as much about our reluctance to embrace new 3-D technology?

Clearly.

Backlashes only start when people believe they are being backed into a corner and their choice is being eroded or limited.

And right now we’re being force-fed 3-D from every technological corner. So, the predictable but understandable backlash has already started.

Not only are all the world’s TV manufacturers telling us that we’ll all be wearing dodgy-looking Blues Brothers-type spectacles and watching everything in 3-D by Christmas but Hollywood studios are also firmly astride the 3-D bandwagon, practically making us feel like imbecilic technophobes if we don’t subscribe to the revolution.

Now Sky TV is about to launch its own 3-D service too. It’s about as close to ‘being there’ as you can possibly be, allegedly. And for that reason, we have to have it. ‘We’ have no choice in this you understand – it’s coming and we’re having it, whether we want it or not.

Dear Lord, whatever happened to our trust in ‘suspended disbelief’ – the cornerstone upon which all good fiction was built?

As a colleague pointed out to me this morning, back in the day Will Shakespeare dressed men as women and enjoyed some of the best theatre critiques ever. Audiences were asked to suspend their disbelief and to concentrate on the story, the sub-plot and poetry of hugely engaging theatre.

The same was true in the early days of cinema and TV. Quality of script and acting was always more important than the so-called ‘reality’ of the piece.

While I gladly admit to loving my HDTV and the visual feast it delivers, it doesn’t mean I’ll watch any old crap just because it looks pretty. Band of Brothers is only so bloody good in Blu Ray High definition because it’s so bloody good – period. Laurel and Hardy will be no more engaging in 3-D than in standard 2-D.

I firmly believe a brilliantly-scripted movie, well-acted, expertly produced, with attention to historical detail and character will massively benefit from the advances technology brings, including 3-D.

But if it’s a dog, it is still going to be a dog whether it’s got all the latest hi-tech bells and whistles or not.

And that’s the point. The danger of new technology is that there is always a risk of undermining the fundamental quality of a piece and trying to mask that deletion with new-fangled shiny bells and whistles.

Let’s hope 3-D opens the door to new qualities and doesn’t close the door on traditional ones.

Are you listening James Cameron?

By Adam Moss, Brazen News Editor

THE ‘REAL’ FACTOR

Friday, March 5th, 2010

‘I Had A Sex-change Without Telling My Wife’, ‘I Breast Feed My Cat’, ‘I Ran Over My Fiancé’, just some of the extraordinary stories from very ordinary people told in Channel 4’s latest ‘Cutting Edge’ installment – ‘My Daughter Grew Another Head And Other True Life Stories’.

Intrigued to see the actual people behind these quite ridiculous headlines, I switched on last night, expecting to watch a bunch of money hungry ‘odd-balls’ but instead found myself empathising with a host of working class folk who just wanted people to hear their story. Many wanted to reveal the truth behind gossip whilst others wanted to help those in similar situations.

In contrast, the journalists interviewed fully lived up to the ‘real-life’ media stereotypes, hungry for drama, eager to find tragedy and humiliation with stories shocking enough to make the front cover and secure those big bucks, thick skinned to say the least. One ex true-life journalist actually admitted to leaving the industry when her conscience caught up with her.

Stalking the streets of the UK for ‘womb tremblers’ or stories of ‘trial and tragedy’ these reporters were there to ‘re-create’ tales to fascinate and intrigue, often with a complete ignorance for the case studies’ feelings. One of the more emotional moments was when Rachel (I Had A Sex Change Without Telling My Wife) read the interpretation of her story in Full House. Desperate to show the complexities of her journey to become a woman, she was devastated with how her tale was twisted into a freak feature.

The documentary didn’t dispel my thoughts on how sometimes the vulnerable and often gullible were taken advantage of to make a good story but did demonstrate how the growing culture of ‘reality’ stars was just as big in print as it is on TV. And with a thriving industry of nine million readers a week, websites for people to upload their own ‘true life’ stories to and publicists for normal people with interesting stories, the phenomenon appears set to get bigger.

Would I sell my story if something bizarre happened to me? God no. Will I continue to read these tales of horror and tragedy with the same fascination? Of course. I might not necessarily believe everything written down but I’m paying for the magazine to be entertained at the end of the day.

By Heather Kenny, Brazen Account Executive

10 BILLION TWEETS MEANS TWITTER ISN’T SO ‘MICRO’ ANY MORE

Friday, March 5th, 2010

Twitter has sailed passed the 10 billion tweet mark this week – just 16 months after it notched one billion postings.

It’s a remarkable achievement, and testament to just how increasingly popular the ‘micro’-blogging site has become.

I’m hoping the 10 billionth tweet will have been something witty and mischievous – something from the ever-so-droll and poetic palette of Twitter-fiend Stephen Fry perhaps. But I suspect it will, in reality, be a mundane comment on the state of a personal hairstyle choice courtesy of an executive from an anonymous Ad agency in Southampton.

Virgin Media Business notes that despite 57 of the FTSE 100 signing up to Twitter, almost three-quarters (72 per cent) have not used their account to respond to customer enquiries or comments made about the company.

What a missed opportunity for all involved.

Twitter is about conversations – from the hairstyles of Southampton advertising executives to the latest business trends and all in between.

People who don’t listen and talk don’t learn and, most crucially, don’t get talked about.

Engagement is a proven spring-board to digital success. If you don’t engage (chat, converse, provoke) you’ve already removed the first rung on the ladder to a potentially glittering future. Digital or otherwise.

Expect Twitter to notch its 20 Billionth tweet by mid-summer this year. It’s already a fast-paced future-proof bandwagon which is steam-rolling all before it.

Just one-word to the wise. If you don’t jump on the bandwagon now you’re vulnerable to being rundown by the juggernaut instead.

As some telecommunications wag once said “It’s good to talk”. It may be worth adding ‘The mute won’t inherit the earth’ to that slogan.

By Adam Moss, Brazen News Editor