Skimming through today’s papers, I stumbled upon an advert which caught my eye. The ad in question highlighted M&S‘ ‘back to school’ uniforms and it grabbed my attention not because I needed a school uniform or because I hadn’t bought my children’s yet, mainly because I don’t have any little sprogs, but because the kid model featured struck a similarity to one of the UK’s most idolised celebs.
Guessed who yet?
Maybe this will help?
Now it might be pure coincidence that this particular model resembles Miss Cole. On the other hand, perhaps she’s been purposely picked and styled to mimic the highly successful brand that is Cheryl Cole…because lets face it, which parent wouldn’t want their daughter growing up to be Britain’s next national icon?
If that being the case, it just goes to show the influence that today’s celeb has on society…commercialisation at its pinnacle. And let’s be blunt, we all know the sales pulling power that comes with Cheryl…whether that be a consumer PR campaign, sponsorship promotion or public appearance…or even a child look-a-like in this occasion.
If my M&S Cheryl Cole conspiracy theory is right, then I’m sure Sir Stuart Rose is currently patting his team on their backs. If completely wrong and you’re reading this thinking I’m drunk, have too much time on my hands and talking shit…well M&S still get a pat on the back because firstly I’m talking about it and secondly, you’re already considering buying your daughter an M&S uniform with matching Daniel Craig little brother PE kit.
The power of suggestion people…
By Graeme Anthony, Account Manager